Marketing Manager

4 days ago

Canberra, Australia Trek Bikes Full time

Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. Our mission is to create products we love and take care of our customers. We value our team, making sure the best is on the field. We value new ideas from anywhere, inspiring others with our positive energy, dealing with reality to make the tough calls, and getting things done fast
- turning ideas into reality.

Come, join us, and help us transform the world, the bike and have a blast while doing it

Trek Australia is currently recruiting for a Marketing Manager. This role is responsible for developing, establishing and maintaining Trek’s Global marketing strategies to meet Trek Australia’s own objectives. This includes effective management of all marketing, advertising and promotional activities. The Marketing Manager is a decision maker in the Senior Manager group and is ultimately responsible for the marketing budget at Trek Australia/ New Zealand.

Reports to the General Manager, ANZ and to the APAC Director of Marketing.

What you will be doing:

- Manage and coordinate all marketing, advertising and promotional activities
- Manage and integrate all marketing, advertising and promotional activities with Trek Australia’s sales and strategic goals
- Manage the Retail Marketing, Digital and Brand/Product team members
- Develop a detailed marketing plan for Trek Australia/New Zealand
- Conduct market research to determine market requirements for Trek Australia consumers and dealers existing and future products
- Analysis of current market conditions and competitor information
- Manage the productivity of the marketing team plans and projects
- Monitor, review and report on all marketing activity and results to both the Trek Australia General Manager and Trek APAC Marketing Director
- Manage the marketing budget
- Deliver marketing activity within agreed budget
- Develop pricing strategies with the Sales and Forecasting team as part of the annual bike and P & A line up
- Liaison with media and advertising
- Control and run sponsorship and ambassador programs as you see fit
- Travel to global marketing meetings and partake in regular marketing meetings

What you will bring:

- High performer with a willingness to roll up your sleeves, and lead the team from the front
- A passion for bikes ideally, or more broadly sport, fitness, and/or health
- A tertiary Marketing degree and/or 5+ years marketing experience across a variety of functions including strategy, digital, retail, events, advertising, sponsorship and/or other traditional channels
- Customer-first in your approach, and have experience in understanding audiences and their journeys to purchase
- Good communicator who can have a chat with just about anybody
- Highly organised; you like to have your marketing calendar planned out months in advance so you’re not scrambling to meet deadlines
- Willing to travel up to 6 weeks per year to support events, retail stores and the broader marketing team
- Experience in managing a budget, and aligning the budget with key business objectives and initiatives
- An inspirational leader, who can get the best out of their people.
- A commitment to having fun

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