Paid Social Advertising Specialist

Paid Social Advertising Specialist (Part Time with view to become Full Time)

**About Us**

We are a fast-growing ecommerce brand in the outdoor furniture and living industry, with our headquarters in Melbourne and a diverse team spread across Australia and overseas. As a direct-to-consumer brand, we're passionate about delivering quality products and exceptional customer experiences, and we’re looking for a Paid Social Advertising Specialist to join our dynamic marketing team.

This role focuses on developing and managing paid advertising campaigns, primarily across Meta platforms, to drive revenue and lead generation. You'll be instrumental in enhancing the brand's digital presence through data-driven strategies and creative content.

**The Role**:
In this position, you will be responsible for planning, executing, and managing paid advertising campaigns, with a focus on maximizing ROI and engaging target audiences through compelling content.

**Key Responsibilities**:

- Plan, execute, and manage paid social advertising campaigns (predominantly on Meta platforms)
- Analyze market trends and consumer behaviour to inform campaign strategies
- Develop impactful ad copy that resonates with our target audience
- Collaborate with graphic designers and content editors to create visually engaging ad creatives
- Edit campaign content, including video and image assets
- Monitor, analyze, and report on campaign performance, optimizing for maximum ROI
- Manage and allocate campaign budgets effectively to meet performance goals
- Stay updated on the latest trends and best practices in social media advertising
- Assist with SEO tasks to boost brand visibility

We are looking for someone with a minimum of 2 years of experience in planning and executing Meta Ads campaigns, with a strong focus on lead generation and campaign optimization. If you have a knack for content strategy and a passion for data-driven decision-making, we’d love to hear from you.
- **2+ years of experience managing Meta Ads campaigns** (essential)
- Experience in lead generation strategies and campaign management
- Strong ability to manage and allocate advertising budgets effectively
- Proven experience in content development and strategy execution
- Excellent analytical skills and ability to make data-driven decisions
- Prior experience working in an agency environment (preferred, not essential)
- A degree in marketing, advertising, communications, or a related field (preferred)
- Strong understanding of the local market
- Excellent written and verbal communication skills

**What’s on Offer**:

- Flexible working conditions in our Tullamarine office
- A collaborative and supportive team environment
- The chance to work with a fast-growing ecommerce brand

This is a permanent part-time role, starting at 3 days per week, with the view that we grow it into a full-time position (5 days per week).

**Job Type**: Part-time

Pay: $59,540.04 - $70,000.00 per year

Expected hours: 24 per week

**Benefits**:

- Visa sponsorship
- Work from home

Schedule:

- 8 hour shift

Supplementary Pay:

- Annual bonus
- Performance bonus

Application Question(s):

- How many years of experience do you have managing paid social advertising campaigns on Meta platforms, and can you provide an example of a successful campaign you've managed?
- How do you typically approach budget management for paid advertising campaigns? Can you describe a time when you had to adjust your budget to optimize campaign performance?
- What strategies have you used in the past to generate leads through social media campaigns? What tools or techniques do you rely on to analyze and improve campaign performance?

Work Authorisation:

- Australia (preferred)

Work Location: In person

Application Deadline: 13/10/2024
Expected Start Date: 15/10/2024