Digital Marketing and Social Media Officer

APS 5 - $81,690 - $89,615 per annum plus superannuation
- Parks Australia
- Canberra, ACT

**Identified position** - This position is an ‘Identified’ position which signifies that the role has a strong involvement in issues relating to Aboriginal and Torres Strait Islander people. The successful applicant must have an understanding of the issues affecting Aboriginal and/or Torres Strait Islander people and an ability to communicate sensitively and effectively with Aboriginal and/or Torres Strait Islander People.

**Who we are**

Australia’s natural and cultural heritage is unique. Our land and seascapes are distinctive, home to plants and animals found nowhere else in the world, and to some of the oldest living cultures on earth. These environments and cultures are an essential part of our national identity, and visitors travel from across the country and the world to experience them. The Director of National Parks (the Director) is responsible for six national parks, the Australian National Botanic Gardens, 58 Australian Marine Parks and the Heard Island and McDonald Islands Marine Reserve established under the Environment Protection and Biodiversity Conservation Act 1999. Parks Australia is the federal park agency that supports the Director, and they are a division of the Department of Climate Change, Energy, the Environment and Water (the Department). We work to showcase these natural and cultural wonders to the world, demonstrating to all why these places are so special, and inspiring communities to become more invested in their care and future.

Parks Support Services branch provides corporate services to the division including Assurance and Governance, Strategic Policy and Coordination, Procurement, and Property, Security and IT.

The Communication, Marketing and Tourism Section is located in Canberra and works collaboratively across all divisions of Parks Australia and with Traditional Owners and other stakeholders. The section is responsible for the delivery of a range of activities including Media and Communications, Marketing, E-Commerce, Tourism Policy and Destination Planning.

**The Job**
- Manage social media accounts, including creating, scheduling and monitoring content and engagement on a range of platforms.
- Analyse, evaluate and report on digital marketing and social media performance.
- Manage stakeholder newsletters using electronic mail.

**What we are looking for**
**Knowledge and experience**
- Experience managing social media accounts including creating and maintaining content calendars, community moderation, and driving growth across multiple platforms.
- Utilising electronic direct mail to connect with stakeholders and grow subscribers including drafting engaging content.
- Analyse, evaluate and report on digital marketing and social media performance.

**Skills and capabilities**
- Experience or ability to learn content management systems.
- Strong writing skills, attention to detail and the ability to manage multiple projects and meet deadlines.
- Ability to build relationships and work collaboratively with internal and external stakeholders.

**Desirable qualifications**
Tertiary qualifications in marketing are desirable but not essential.

**Eligibility and other requirements**

**Citizenship** - To be eligible for employment with the Department of Climate Change, Energy, the Environment and Water you must be an Australian citizen.

**Security Clearance****:

- This position requires a **Baseline Vetting** security clearance. You will be required to obtain and maintain a clearance at this level.

**Pre-employment Check****:

- Your suitability for employment will be assessed through a pre-employment screening process. This process includes a requirement to undergo and satisfy a National Police Check, referee checks, character clearance and where required a pre-employment medical assessment, specified mandatory qualification(s) validation and a probation period of 6 months.

**For additional information, please read the Job Description below.