Media Strategist

2 weeks ago

Sunshine Coast, Australia Youi Pty Ltd Full time

**Purpose of the role**

Drive insight-led, integrated media strategies that position Youi for success in a competitive market. This role blends audience, category, and cultural insights to guide creative, commercially focused campaigns. It supports media specialists with strategic input, fosters innovation, and ensures alignment across stakeholders for effective, results-driven execution.

**Key priorities**
- Develop and lead insight-driven media strategies that drive competitive advantage.
- Define media channel roles and align strategy with creative direction.
- Deliver targeted, region-specific strategies to support business objectives.
- Translate business goals into clear, actionable media strategy.
- Provide audience, cultural, and competitor insights to inform planning.
- Drive media innovation and champion creative, media-first ideas.
- Foster a test-and-learn culture to continuously improve effectiveness.
- Track media trends and keep teams informed and future-ready.
- Lead the media briefing process with clarity and strategic focus.
- Embody Youi’s values and promote a positive, growth-minded culture.

**About you**
**Experience & Knowledge**:

- Bachelor’s degree in Marketing, Media, Communications, or related field (required).
- 7+ years in media strategy or integrated marketing, ideally in both agency and in-house roles.
- Proven track record delivering insight-led, cross-channel media strategies.
- Deep understanding of the Australian media landscape and media planning functions.
- Strong ability to translate creative ideas into impactful, measurable media plans.
- Experienced in media innovation, test-and-learn, and competitive analysis.
- Skilled collaborator with experience leading cross-functional ideation sessions.
- Strategic thinker with strong analytical and storytelling abilities.
- Proficient in media research tools, analytics, and consumer insight frameworks.
- Curious, creative, and confident—challenges the status quo and thrives in fast-paced teams.

**Ways of working**

Youi offers a hybrid model: in-office Tuesday to Thursday, remote Mondays and Fridays.

**Head Quarters, Sippy Downs, Sunshine Coast**:
Our beautiful Sunshine Coast office offers free onsite parking, is close to public transport (bus), and is conveniently located near shops. Plus, our HQ comes with multiple perks—read more below

**Why Youi**?

At Youi, we challenge the norm—in both insurance and hiring. With 3,000+ employees, we’re growing fast, driven by diversity, individuality, and a passion for awesome service. Our dynamic, honest, and human-focused team values every contribution. If you’re ready to make a difference, join us
- **Work-Life Balance** - 22 days of leave (including your birthday), paid volunteer day, and onsite wellness services.
- **Wellbeing** - Free fitness classes, bike hire, onsite health checks, and a 24/7 employee assistance program. Enjoy social sports, virtual health challenges, and two onsite cafés.
- **Financial Perks** - 15% insurance discount, retail deals, free footy tickets, and financial wellbeing & health insurance consults.
- **Growth & Recognition** - Career progression, paid study leave, and an award-winning reward & recognition program.

** Our Internal Talent Acquisition team handles all hiring, and we don’t accept unsolicited resumes sent to hiring managers.

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