Elevate Your Career as a Senior Digital Marketing Specialist

6 days ago

Canberra, ACT, Australia beBeeDigital Full time $100,000 - $120,000
Senior Digital Marketing Professional\

As a senior digital marketing professional, you will oversee the development and execution of comprehensive digital marketing strategies that deliver measurable growth for our clients.

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This role combines strategic vision with deep technical expertise, requiring someone who is passionate about driving results through data-driven decision making.

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Key Responsibilities:

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  • Develop and optimize digital marketing strategies that drive clear return on investment (ROI).\
  • Manage complex paid campaigns across platforms, focusing on advanced targeting and audience segmentation.\
  • Take ownership of tracking, tagging, and analytics implementation, including Google Tag Manager containers and custom tags.\
  • Use tools like Looker Studio to build insightful dashboards and make data-driven decisions.\
  • Lead and mentor a team of digital marketing specialists, fostering their technical skills and professional growth.\
  • Partner with content, creative, and development teams to build cohesive campaigns and assets.\
  • Stay ahead of the curve by continuously monitoring industry trends and new technologies.\
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Required Skills and Qualifications:

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  • Experience: A minimum of 5 years of hands-on experience in senior digital marketing, with a proven track record of managing significant budgets and driving growth.\
  • Technical Mastery: Expert-level knowledge of Google Tag Manager, Google Analytics 4, and Google Ads; advanced skills in Meta Ads.\
  • Analytical Prowess: Fluency in data visualization and reporting tools, specifically Looker Studio.\
  • Leadership & Communication: Proven experience leading, training, and mentoring a team.\
  • Certifications: Current Google and Meta certifications are a must.\
  • Education: A Bachelor's degree in Marketing, Business, or a related field is preferred.\

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