Paid Social Specialist

Hi And thanks for stopping by

We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.

We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.

**About the Team**

Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They’re dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.

**About the Role**

This individual will strategically lead and execute digital marketing activities across our paid social channels to drive new & incremental acquisition to continue our growth across MYOB’s product offerings to the SME, Accountants & Partners categories. This role should have strong executionary and technical capabilities across Paid Social channels including but not limited to Meta, TikTok, and LinkedIn platforms.

**Knowledge, Experience and Expertise**
- Proven experience in creating and driving demand in a growth acquisition and performance marketing environment to achieve targets.
- Strong hands-on experience with Paid Social end-to-end from strategy to execution to optimisations and reporting.
- Relevant experience with campaign management toolsets (Meta, TikTok, LinkedIn...) and web analytics (Google Analytics 4).
- Planning and managing projects in a cross functional environment to help drive channel strategy within wider digital marketing and campaign strategies.
- Managing Paid Social budgets to balance monthly spend across campaigns, tactical pushes, and boosting organic posts.
- Consult on creative best practice for content creation by providing recommendations based off learnings
- Strong analytical skills to evaluate campaign performance and develop business cases to support new opportunities.
- Work with external agencies as required to communicate business priorities and collaborate on strategy and execution.
- Experience working with influencer or UCG marketing is highly regarded

**Our Culture & Benefits**

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.

\uD83C\uDFA5 See what it's like to work at MYOB and what we're all about.

\uD83C\uDFAF Do your best work in a flexible work environment, right down to financial assistance to set up your home office it’s called Flexperience, and it’s designed by you and your team

\uD83C\uDFAF Our partnership with Smiling Mind helps support the wellbeing of our team members and customers

\uD83C\uDFAF Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment

\uD83C\uDFAF A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more

\uD83C\uDFAF Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution

\uD83C\uDFAF Access to best-in-class discounts and vouchers from leading retailers, and a lot more.

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.