Anz Trade Marketing

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for more than 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

**Role Overview**:
We are looking for Trade Marketing & Retail Execution Manager that will design and implement plans to deliver world-class experiences at physical retail locations in ANZ, monitoring and improving in-store execution at Bose resellers. You will be responsible for managing all elements of retail operations at assigned resellers and achieve targeted metrics on brand presentation, display deployment & functionality, RSP training and advocacy, POS productivity. Additionally, you will be responsible for managing and driving in-store operations excellence within ANZ.

This position is operationally focused, working closely with the ANZ Sales team and cross-functional partners to ensure excellence in both digital and physical retail environments. You will support the development and delivery of trade marketing activities, manage day-to-day retail operations, and provide strong administrative support to ensure flawless execution. The role requires frequent travel to visit stores, assess performance, and support in-store initiatives.

**Key Responsibilities**:
Retail Operations & Execution
- Partner with reseller to maintain updated portfolio of reseller POS info, including store tier, formats, displays & placement, store contacts
- Management of 3PL field agency resources and planning, evaluate performance and define actions to achieve POS productivity targets
- Management and continuous improvement of all elements of in-store execution to achieve POS productivity targets
- Assist in the coordination of product launches, retail campaigns, and in-store activations in line with HQ and global merchandising guidelines.
- Identify reseller requirements and needs to enhance product launch, displays, training and promotional execution
- Lead sell-in/sell-through of national initiatives with Reseller personnel responsible for merchandising, display, execution and RSP training
- Drive RSP advocacy by ensuring proper supporting documents (on-line & in-store), teaching aids and communication tools are being utilized to inform and educate the field sales team
- Visit stores regularly, with and without external agencies, to monitor and assess execution, review compliance and drive continuous improvements

Trade Marketing, Insights, Data & Reporting
- Support the development and execution of annual trade marketing plans with key ANZ resellers, aligned to Bose’s commercial strategy
- Assist in the management of co-marketing campaigns and reseller media investments, ensuring ROI and sell-through performance.
- Collaborate with the ANZ Sales team and global omnichannel teams to deliver effective content and shopper experiences across reseller channels.
- Support budget administration, tracking performance and reporting on activity effectiveness.
- Track and report KPIs for trade marketing and retail operations (sell-through, display performance, ROI, training, POS productivity).
- Provide data-driven insights to Sales and Marketing teams to improve performance and inform planning.

**Experience & Qualifications**:

- 5+ years of demonstrable experience working with national multi-unit chains across retail and field operations, merchandising, trade marketing, digital marketing/retail media, retail and field operations, or channel marketing roles.
- Proven managerial experience across merchandising, retail operations, training, and working with third-party agencies.
- Proven success in negotiating and business planning with complex retail partners
- Experience supporting sales teams and working cross-functionally
- Ability to lead cross functionally by aligning goals, measures and stakeholders across the entire value chain.
- Strong operational and administrative skills with proven ability to manage multiple tasks and stakeholders.
- Financial and data acumen - Strong business planning capability, understanding of budget management, reporting, and ROI analysis.
- Strong ability to understand the decision-making process by effectively negotiating with a win-win attitude.
- Ability to plan, organize and control projects ensuring efficient utilization of resources to achieve success - Project management
- Strong analytical skills with the ability to turn insights into practical actions.
- Degree in Marketing, Business, o