Marketing Automation Analyst

Location:
- Melbourne- Job Type:
- Permanent- Salary:
- Competitive Salary- Contact:
- Hong Silver About the Company: Step into the realm of our esteemed client, a prestigious Australian technology powerhouse that stands as an unrivaled trailblazer in the dynamic B2B landscape. Their unwavering commitment to simplifying the lives of business owners has propelled them to the forefront of the industry. With an extensive portfolio of over 50 cutting-edge business management solutions, they empower businesses across industries to conquer challenges and seize remarkable opportunities. From accounting and payroll to payments, retail point of sale, CRM, and professional tax solutions, their comprehensive suite of tools ensures that businesses of every shape, size, and sector thrive. This remarkable company's unyielding dedication to innovation has earned them coveted spots on the BRW Most Innovative Company list, numerous Canstar Blue awards, and the prestigious title of HRD Best Place to Work award winner. By joining this dynamic powerhouse, you'll embark on an exhilarating journey with a brilliant collective of exceptional individuals, where no two days are alike. In this vibrant environment, you'll be challenged to master ambiguity, unleash your limitless potential, and continuously test and learn, propelling yourself to new heights of success.

About the Role:
As a Marketing Automation Analyst, you'll play a pivotal role in driving the success of our client's groundbreaking marketing initiatives. Your expertise in Marketing Automation will be paramount in optimising campaigns and ensuring desired outcomes are achieved. One of the unique aspects of this role is the opportunity to be part of the migration from Salesforce Marketing Cloud to HubSpot, our client's chosen Marketing Automation platform. In this autonomous role, you'll have the freedom to shape and optimize campaigns using the latest tools and technologies, propelling our client's marketing efforts to unparalleled heights.

In this exciting role, your key responsibilities will include:

- Utilising your data investigation skills to analyse customer profiles and segment data for highly targeted and effective campaigns.
- Collaborating closely with cross-functional teams, providing valuable insights and influencing campaign strategies.
- Implementing test and control cells to measure campaign performance, refining and optimising activities based on data-driven insights.
- Ensuring data integrity and maintaining robust quality assurance processes throughout the campaign life-cycle.
- Contributing to the development of marketing strategies and recommending next best actions based on robust data analysis.

About You:
To excel in this role, you are a digitally savvy marketer with a degree qualification and a passion for driving exceptional results. Your prior experience in Marketing Automation, particularly with HubSpot, will be highly advantageous. Strong communication, project management, and time management skills are essential for success in this fast-paced, cross-functional team environment. Your mastery of data manipulation and extracting valuable insights from large data sets will allow you to influence decisions based on robust analysis. Familiarity with Customer Data Platforms, such as Twilio Segment, will be an additional advantage.
- Prior experience and expertise in Marketing Automation, with proficiency in platforms such as HubSpot (certifications desired).
- Strong stakeholder management skills, collaborating closely with business unit leads and project partners.
- The ability to succeed in a cross-functional team environment and deliver planned outcomes.
- Excellent analytical skills, capable of manipulating and eliciting insights from large data sets.
- Strong communication, project management, and time management skills.
- The ability to influence decisions based on robust data analysis.
- Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do. _
- Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you._