Marketing Automation Manager, Apac

7 days ago

Sydney, Australia Isentia Full time

Join a global leader in audience intelligence
- Hybrid role - work from office & home
- Marketo, Salesforce, Google Tag Manager experience

Isentia is the Asia-Pacific region's leading media intelligence company; empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations. Isentia was acquired by the UK based martech leader Access Intelligence last year and the future looks bright as we join forces to become a global leader in audience intelligence.

**Overview**
This is a newly created Marketing Automation Manager role working within an integrated marketing team. It’s a great role for an experienced growth marketer who is passionate about all things digital, and up to date with the latest marketing automation and analytics best practices, platform developments and martech ecosystem architecture. You’ll ensure our marketing technology stack helps the business drive more leads, improve conversions and increase retention

**We are looking for a motivated team player, who will**:

- Build, lead and supervise marketing campaigns using Marketo and Salesforce
- Ensure marketing tactics across all channels are tracked, utilizing campaign tracking methodologies
- Have strategic ownership of martech architecture and its roadmap. Have direct ownership or co-ownership of additional marketing technology including paid ads, lead gen tools, website management, webinars, online chat, project management, marketing attribution models, etc.
- Monitor, report and work with the broader marketing team to improve KPIs and support the business strategy

**Technical Skills**
- Expert level in using Marketing Automation tools (Marketo, Hubspot) and CRM tools (Salesforce)
- Expert level knowledge of Google Tag Manager and Google Analytics.
- Proficiency in Excel (pivot tables, vlookups, etc), working with large data sets.
- Experience working with additional martech tools including paid ads, lead gen tools, website management, webinars, online chat, project management, marketing attribution models, etc.
- At Isentia we value the safety and well-being of our team members, suppliers and clients and have adopted a ‘no jab, no office’ policy regarding the ongoing management of Covid-19 in the workplace. It is a condition of employment to be fully vaccinated at all times in order to work for Isentia, regardless of the role or whether working flexibly/remotely during employment. Isentia may require you to provide vaccination evidence at the commencement of employment, and at any time throughout employment to confirm your compliance with this requirement._

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