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Content Writer and Social Media Marketing Specialist

3 weeks ago

Prospect, Australia Qaco Pty Ltd Full time

**Job Ad: Social Media Marketing Specialist & Content Creator**

**Location**: On-Site, Prospect Sydney 2148 NSW

**Job Overview**:
Are you a creative and results-driven individual with a passion for social media and content creation? We are looking for a **Social Media Marketing Specialist & Content Creator** to join our dynamic team. In this role, you will be responsible for crafting engaging content, developing social media strategies, and growing our online presence across various platforms. You will work closely with the marketing team to boost brand visibility, engage with our audience, and generate leads. If you thrive in a fast-paced environment and love creating impactful digital content, we want to hear from you

**Key Responsibilities**:Social Media Strategy & Management**:

- Develop and execute social media strategies across multiple platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.) to increase brand visibility, engagement, and lead generation.
- Create and maintain a content calendar, ensuring consistent, relevant, and timely content that aligns with business objectives and trends.
- Monitor and engage with our audience through comments, messages, and reviews to foster community relationships.
- Stay updated on the latest social media trends, algorithms, and competitor activity to refine strategies and optimize results.
- Analyze and report on the performance of social media campaigns, using data to refine strategies and improve engagement.

**Content Creation & Writing**:

- Create engaging multimedia content (images, videos, infographics, etc.) that supports brand messaging and appeals to our target audience.
- Ensure all content is optimized for SEO to increase visibility and drive organic traffic to our website.
- Craft engaging customer-facing content, including testimonials, case studies, and service descriptions, to highlight our expertise and success stories.
- Edit and proofread content to maintain high standards of clarity, accuracy, and consistency.

**Collaboration & Campaign Support**:

- Work closely with cross-functional teams (designers, marketers, and product teams) to create integrated content and marketing campaigns.
- Assist in executing brand campaigns by creating content that supports promotions, new launches, and key events.
- Collaborate on influencer marketing efforts and partnerships to expand the brand’s reach and audience.

**Skills & Qualifications**:

- **Proven experience** in social media marketing, content creation, or a similar role.
- Strong knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) and best practices.
- **Exceptional writing** and editing skills with the ability to craft clear, concise, and engaging content.
- Experience with **SEO principles** and tools (Google Analytics, SEMrush, etc.) to optimize content.
- Familiarity with **content creation tools** (e.g., Canva, Adobe Creative Suite, or video editing tools) is a plus.
- Strong **visual storytelling** skills, with experience in creating multimedia content.
- Ability to work independently, manage multiple projects, and meet deadlines.
- **Creative thinking** with the ability to develop fresh content ideas for campaigns.
- Strong **organizational** skills with attention to detail.
- Ability to adapt to new trends and continuously learn in a fast-evolving digital landscape.
- Experience in **brand management** and understanding of how to maintain a consistent voice across platforms.

**How to Apply**:
**Job Type**: Permanent

Pay: $70,000.00 - $80,000.00 per year

Schedule:

- Day shift

Application Question(s):

- How many years' experience do you have as a Marketing and Social Media Specialist?
- Do you have experience with Search Engine Optimisation (SEO)?

Work Location: In person

Expected Start Date: 02/12/2024