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Analyst - Marketing Analytics

3 weeks ago

Sydney, Australia Westpac Group Full time

**How will I help?**

An Analyst in the Consumer & Business Marketing Analytics team (CBMA), will support and advise our Marketing partners on their customer targeted initiatives through direct marketing and digital channels, and will strengthen Westpac’s information and analytical approach to provide business partners and customers with self-serve information, efficient outputs and effective execution.

This role will enable Westpac to become data-driven, by infusing information and analytics across the business and will be responsible for unlocking value from Westpac’s data and analytics assets.

**What you will do**
- Extracting, manipulating & analysing data for customer communications using Teradata SQL, together with running in-house campaign management tools
- Develop a detailed understanding of the Westpac databases, data structures and core analytical procedures.
- Develop a high level of skill in the core software packages required to perform analysis.
- Share relevant knowledge with others to encourage any mutual benefit across the team.
- Present Optimisation results back to all stakeholders of the campaign, outlining key findings and suggestions for improvement.
- Develop and present new options or opportunities for clients to leverage the data and capabilities of Data Analytics.
- Suggest/Make improvements through greater standardisation, speed, simplicity or automation of Analysis/Data or Campaign processes.
- Demonstrate an understanding of client business objectives, recommending new or improved solutions based on client needs.
- Completing and securing stakeholder sign-off for campaign data briefs
- Performing 'QA' for team analysts
- Maintaining documentation & contributing to the existing knowledge and process library documentation
- Providing analytical support to other team members
- Maintain a broad understanding of the products and services that Westpac provides.
- Maintain an awareness of developments in the marketplace relevant to the Westpac business.

**What’s in it for me?**

Joining Westpac has many benefits besides building a long and stable career. You’ll be able to purchase leave to facilitate your dreams or obligations and you’ll be encouraged to participate in the community through paid volunteer leave and secondments. You’ll also be entitled to a suite of online learning, training modules and career planning tools to grow with us.

**What do I need?**

Must have:

- Intermediate SQL knowledge
- Ideally to have campaign management software experience (SAS MA/MO Teradata) (desirable)
- Knowledge of various analytics and problem-solving techniques
- Experience within an analytics type role at a junior level

Desirable:

- Experience with large scale RBDMS (Teradata preferred)
- Proficiency in most MS Applications
- R/Python Programming experience highly desirable

**How do I Apply?**

Start here. Just click on the **APPLY **button.
- Our people are our highest priority, and we are committed to placing our redeployees in available roles before we review other applicants. _