Category Marketing Lead

4 days ago

Macquarie Park, Australia Blackwoods Full time

Create engaging content and see your work come to life
- Opportunities for career development and progression
- Team member discounts to Kmart, Bunnings and Officeworks

**The Opportunity**

As the **Category Marketing Lead**, you will play a pivotal role in driving the success of our product marketing efforts. Your responsibilities will span across **product planning, marketing execution, stakeholder engagement, and organisational values**. If you’re passionate about creating impactful marketing strategies and collaborating with cross-functional teams, join us at Blackwoods for this 12-month contract opportunity, with a hybrid working arrangement

**Role Responsibilities**

**1. Product Planning**:

- **Contribute to Strategy**: Collaborate with the marketing team to develop and execute the Category marketing strategy and plan.
- **Customer Insights**: Understand customer needs and behaviours, incorporating competitor insights into the category marketing plan.
- **Product Marketing Plans**: Oversee the development of Product Marketing plans to enhance market penetration and strengthen our brand.

**2. Product Marketing**:

- **Positioning and Messaging**: Manage product positioning and messaging within the category, effectively communicating Blackwoods capabilities and value to customers.
- **Sales Enablement**: Develop sales enablement tools that convey our value proposition and support the sales process.
- **Launch Support**: Collaborate with other marketing team members to create marketing requirements for new product launches and ranges.
- **Reporting**: Regularly report on Category Marketing plan status and results, ensuring stakeholders are informed throughout execution.
- **Campaign Support**: Provide category marketing support during promotional campaigns.

**3. Stakeholder Engagement**:

- **Communication**: Be accountable for implementing the category marketing strategy and communicate actions effectively.
- **Collaboration**: Foster a team mindset of continuous improvement and solutions-focused problem-solving.

**Skills Required**:

- Tertiary/Bachelor Qualification in Marketing (preferred)
- Proven experience in a product marketing or a similar role, preferably in a B2B business.
- Demonstrated project management skills.
- Ability to bring organisational values to life.
- Expertise in clear and effective verbal communication, including providing guidance and training to others.
- Proficiency in conducting research and analysing data to understand customer, category, and market conditions.

**Next Steps**

Video

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