Marketing & Communications Manager

**Marketing and Communications Manager - Superannuation**

**What can you expect?**
- Manage the strategy and execution of marketing campaigns to build Mercer’s brand, drive demand and engage/retain clients in the Superannuation line of business
- The focus will be on generating revenue streams and meeting set targets for engagement, lead generation, and retention.

**What is in it for you?**

At Mercer, we recognize that our most important asset is our people. We offer benefits and programs that support career development such as professional development support, exam and study assistance and global rotation opportunities, which will support and nurture you with every opportunity to reach your full potential.

We also recognise the value of healthy, happy colleagues and promote a culture of care and wellbeing, offering benefits such as flexible working and much more
- Open to location within Australia
- Flexible work arrangements
- Discounted insurances
- Incentive Compensation Plan
- Leading training and development program
- Professional environment where your career path really matters and is supported in our global organisation
- Great team environment with energetic and supportive colleagues

**We will count on you to**:

- Engage a range of stakeholders (Business Leaders, Investment Specialists, Sales people, Client Managers, Client Services) in the development of the annual marketing plan for the Superannuation line of business.
- Ensure that each campaign has agreed targets prior to execution. These should include engagement scores as well as the number of marketing qualified leads into the pipeline to support sales objectives.
- Design campaigns - creative execution, message design, channel selection and segmentation.
- Ensure the distribution lists are segmented appropriately to maximise audience engagement
- Ensure the campaigns are loaded into and managed appropriately using our marketing technology tools - including Marketo and Salesforce.
- Establish campaign performance metrics and monitor campaign performance, continually looking for ways to improve demand generation and revenue outcomes.
- Evaluate new indirect sales and marketing approaches which may include account-based marketing, digital (primarily), social media, demand generation and new external business relationships.
- Mentor and coach members of the portfolio to develop their marketing capabilities

**What you need to have**:

- Ideally 5+ years’ experience leading marketing strategy and execution for a portfolio in B2B or B2B2C
- Demonstrable results in campaign strategy, generating demand, nurturing leads and filling the sales pipeline.
- Multichannel experience - social media, events, advertising etc
- Background in marketing in Financial Services with specific superannuation industry experience is ideal
- Have a passion for marketing and innovation and doing things better
- Have a willingness to constantly challenge the status quo and speak up
- Be a confident communicator, able to work with and effectively manage a diverse range of stakeholders.
- Have outstanding presentation, written and verbal communication, engagement and interpersonal skills.
- Have excellent project management skills and strong attention to detail.
- Be able to work under pressure and have the skills to manage crisis communication and risk management.

**About us**:
Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people regardless of their sex/gender, marital or parental status, ethnic origin, nationality, age, background, disability, sexual orientation, and gender identity.