Field Marketing Manager

The AUS Field Marketing Manager will work closely with sales and sales enablement teams to spearhead field marketing initiatives, as well as manage and coordinate day-to-day projects. They play a major role in executing and measuring results of various in-market campaigns. The Field Marketing Manager is an extension of the centralised Association Marketing team and will localize marketing programs as part of their dual reporting structure. In addition, the field marketing manager will work with centralised Brand team to identify and capture in market advocate case studies.

Job Specifications:
2-3 years’ experience in go-to-market program delivery, ideally within a SaaS B2B market

Association Market experience

Event execution experience

Experience dealing with centralised marketing team with exceptional collaboration and communication skills

Provide in market marketing opportunities needed for the region to the centralised Association Marketing team

Ability to localise content and strategies provided from centralised market team

Exceptional content development skills with outstanding attention to detail

Highly developed organisational and time management skills

**Benefits**:
Competitive salary, benefits, and perks of being part of a WIN for Employee culture

Employee Engagement Benefits including Mental Health & Wellbeing Services + Work from Home Allowance

Inhouse Talent Development team to support your personal career growth and plan for your promotion

Influence and drive change working in collaborative and supportive cross-functional teams

Broad scope to achieve success within a small start-up environment supported by the larger corporate backing of the full Higher Logic global team.

How you will add value:
Define input to the centralised marketing team within region-specific campaign requirements that supports the regional sales strategy and targets.

Encourage prospects and customers to engage on a deeper level with Higher Logic in the APAC region

Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships

Assist regional sales team as needed, driving leads and MQLs from events into our shared services

Build landing pages (for events, webinars, ebooks etc.) for local events and content

Support various other marketing projects as needed including but not limited to industry & customer events; conferences & exhibitions; and joint partner marketing opportunities

Partnering with the Marketing team on the rollout of new branding initiatives across all sales channels

Support the measuring and reporting of marketing projects/initiatives and conducting relevant post-implementation reviews in partnership with Marketing team

Provide in market competitive landscape, and our unique value proposition to guide Higher Logic sales strategy in the APAC region

Leveraging strategic thought leadership and go-to-market initiatives, including monitoring trends to ensure the sales team is well-equipped to have a consistent narrative on industry topics in market.

Working with in country sales team members to implement and utilise outreach tools

About Higher Logic:
Higher Logic continues to be recognised as the industry leader in building community and engagement solutions serving customer & member-centric organizations since 2007. We help our customers create human-focused experiences to build lasting bonds between their customers, members, and employees. Our expansion in the Asia Pacific market continues on the back of over 250% growth since 2020.

The Australia-based team has also grown significantly since the doors opening in 2018. We're a thriving company made up of authentic people and unique perspectives. We have a shared passion for bringing people #AllTogether to create meaningful connections and rich discussions, unlocking the knowledge of this group.

Our team is a demographically & culturally diverse group of dedicated individuals who share their expertise and live our values every day. We are recognised as great people with a disciplined approach to achieving great things aligned with strategic objectives. We continue to experiment with the way we work and the way that work adds value to our customers and the industries they serve.

EEO Disclosure