Adobe Journey Optimizer Specialist

_**Ready to shape the future of work?**_ _
- At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges. _
- If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment. _

The **Adobe Journey Optimizer (AJO) Specialist** plays a critical part in **designing, building, and optimising personalised, data-driven customer journeys** across multiple lifecycle stages—including acquisition, onboarding, retention, and win-back—within the Adobe Experience Platform (AEP). It will help shape how we connect with millions of customers through real-time engagement, event-driven journeys, and scalable lifecycle marketing programs.

**Responsibilities**:

- **Journey Design & Execution**: Build and deploy customer journeys and acquisition funnels using Adobe Journey Optimizer, leveraging AEP for segmentation, events, and Personalisation.
- **Lifecycle Marketing**: Own the end-to-end development of customer lifecycle programs (e.g., onboarding, cross-sell, churn mitigation).
- Campaign Optimisation: Continuously test, learn, and iterate on journeys to drive higher engagement, conversion, and ROI.
- Data Activation: Work closely with data teams to translate insights into actionable journey triggers, segments, and events within AEP.
- Stakeholder Collaboration: Partner with marketing, product, analytics, and technology teams to deliver aligned, compliant, and customer-first experiences.

**Capabilities Expected**:

- Able to design and deploy cross-channel customer journeys leveraging AEP events, decisioning, and personalization.
- Skilled at mapping customer journeys across lifecycle stages, from acquisition to retention.
- Comfortable using CDP data (real-time and batch) to create audiences, set triggers, and personalize experiences.
- Experienced in working with technical and non-technical stakeholders to align on journey requirements.
- Understands marketing consent, privacy, and data governance standards, especially within banking.
- Applies A/B testing and optimization practices to maximize journey performance and learn from customer behaviour
- Proven ability to collaborate effectively with cross-functional teams

**Experience & Qualifications**:

- 3-5+ years’ experience in digital marketing, CRM, or customer engagement roles with hands-on experience in Adobe Journey Optimizer or similar journey orchestration tools.
- Proven track record building and Optimising lifecycle or acquisition marketing campaigns using a Customer Data Platform (CDP), preferably within Adobe Experience Platform (AEP).
- Demonstrated ability to work with real-time events, segment creation, and offer decisioning tools in Adobe.
- Strong understanding of customer lifecycle strategies, funnel marketing, and performance KPIs.
- Experience in highly regulated industries, ideally financial services, insurance, or telecommunications.
- Bachelor’s degree in Marketing, Data Science, Business, or a related field.
- **Why join Genpact?**_ _
- _**Be a transformation leader**_ _- Work at the cutting edge of AI, automation, and digital innovation _
- _**Make an impact**_ _- Drive change for global enterprises and solve business challenges that matter _
- _**Accelerate your career**_ _- Get hands-on experience, mentorship, and continuous learning opportunities _
- _**Work with the best**_ _- Join 140,000+ bold thinkers and problem-solvers who push boundaries every day _
- _**Thrive in a values-driven culture**_ _- Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress _
- Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up. _
- Let’s build tomorrow together. _
-  _
- Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. _ 

**Job Types**: Full-time, Permanent

**Benefits**:

- Work from home

Work Location: Hybrid remote in Sydney NSW 2000