Marketing Scientist

1 week ago

Melbourne, Australia Resources Group AU Full time

One of Australia's leading brand, product and innovation research companies in the FMCG/CPG and retail space is offering a fantastic opportunity for a
**Marketing Scientist** to join their team of innovative professionals.

Masters at identifying the “consumer truth” they can pinpoint the insights that resonate with a client's target audience creating compelling brand stories that connect on a deeper level.

They work with a portfolio of top-name CPG/FMCG and retail clients, especially in the food & beverage industries.

Services they offer:

- Portfolio positioning
- Communications testing
- New brand development
- Target Market Identification
- Visual identity strategy
- Category deep dives and U&A’s
- Consumer and shopper journey mapping
- Occasion and need state mapping
- Innovation platform development and screening
- Shopper research

**So what will you need and do?**
- You’ll work with the Head of Quantitative to identify the analysis techniques needed to solve individual client problems, having input into proposal writing
- You’ll leverage your experience with quantitative survey-based research to ensure the questionnaire design is intelligent and fit for purpose
- You’re a whizz with SPSS or Q and have experience running at least some of the following - segmentations, max diff, market mix modelling, choice modelling, demand and price forecasting
- You’ll be confident to bring the numbers to life with impactful charts and reports.
- You are a numbers nut who enjoys staying abreast of the latest technology and tools.

Also on offer 25 days leave, unlimited unpaid leave, flexible working, a supportive fun and inclusive culture, bosses who care and listen, tailored development plans, state of the art offices in South Melbourne

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