Marketing & Strategy Manager

5 days ago

Sydney, Australia Bright Side Executive Search Full time

Newly created role with attractive remuneration
- Utilise your broad marketing and innovation skills
- Fast-paced role with high degree of autonomy

Our client is a one of Australia's most well regarded and respected businesses in the drinks industry. They are entering an exciting phase with the growth of new brands and the further enhancement of their own brands. As such they are recruiting a Marketing and Strategy Manager to work closely with the Head of Sales to develop innovation and planning for existing brands in order to achieve improved profitability and business success.

This role requires extensive stakeholder engagement with the brewery and the sales team and external partners. You will be responsible for overseeing and executing the full marketing remit including product lifecycle management, innovation through insights, NPD, agency liaison and social and digital marketing.

Key Responsibilities:

- Develop and further enhance the portfolio of owned brands and potential new brands
- Execution of annual brand plans in conjunction with the sales, brewery and finance team members
- Create brands and NPD strategies from concept right through to execution
- Work closely with the brewery and the sales team on strategy development, NPD, business shaping projects, acquisitions and partnership alliances where required
- Facilitate the team to build brand awareness and advocacy for the and be the first point of contact for the sales teams and other internal stakeholders
- Management of creative agencies (both external and internal teams)
- Delivery of key commercial KPI's as agreed upon based on the overall business goals

Key Attributes
- Senior level marketing experience within the liquor industry as either a Senior Brand Manager or Marketing Manager
- Highly developed strategic skills yet happy to roll up your sleeves to drive outcomes
- Ability to work in an agile and autonomous role
- Experience in sales and commercial marketing roles which require strong cross functional collaboration
- Ability to influence and motivate internal and external stakeholders
- Positive attitude and mindset with a willingness to get tasks done
- Business and/or Marketing Degree

This is an exciting role for an experienced marketer who is looking for a new challenge and who wants to have an impact. You will be rewarded with future growth opportunities within a business that has gained both local and global success.

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