Marketing Manager, Employer Brand

Marketing Manager, Employer Brand
- Be integral in making CommBank the workplace of choice for key talent.
- Do your best work delivering Go To Market of advertising and content
- Work on initiatives that have direct impact on critical talent segments and their careers

**See yourself in our team**

Marketing & Corporate Affairs (MCA) works across the Group as a trusted partner to build and protect CBA's reputation and brand equity, increase CBA's competitive advantage and support the Group's business success and market value.

Marketing's purpose is to connect insights and creativity to deliver value to customers. We put the customer at the centre of everything we do and measure our performance against the Group's purpose, customer advocacy and business success. Corporate Affairs strengthens stakeholder support and advocacy for CBA by shaping, articulating and bringing to life how the bank is creating a brighter future for all, from individual customers to the national agenda.

In this role you will be part of the **Brand, Partnerships & Creative **team in Marketing.

MCA, alongside the broader CBA Group, has transitioned to agile ways of working. In an agile capacity, this role is a Chapter Member for Brand Campaigns & Go To Market (GTM).

**Do work that matters**

As a Marketing Manager, Employer Brand, you will deliver marketing initiatives and Go To Market of advertising and content that demonstrates CBA as 'the workplace of choice' across critical talent segments.

**On any given day, you will**:

- Support the development and execution of marketing strategies in line with workplace brand, product and customer considerations with ability to flow to priorities as needed.
- Support the build and evolution of CBA's content for Employer Brand with consideration of channels including magazine, film, social and owned channels.
- Develop employer brand and Go To Market strategies and campaigns for target segments, that are insights led and drive engagement.
- Draw on customer insights and research to develop marketing opportunities, mapped against key audiences, life stages and priority segments, while always looking for continuous improvement.
- Work with critical agency partners to leverage CBA initiatives to create campaigns and content that meet the needs of key talent.
- Drive customer engagement and advocacy through developing and leveraging of new owned channels.
- Support with day-to-day campaign and content approvals including uploading into WorkFront/Digital Asset Management (DAM).

**We'd love to hear from people who have**:

- Demonstrated experience in Marketing, Media, Communications or Digital roles with a thorough understanding of the media landscape
- Employer brand experience is highly preferred
- Evidence of strong project management skills and demonstrated ability to manage and influence peers, stakeholders and external partners effectively
- Exceptional verbal presentation and written communication skills which allow you to connect with a range of important audiences
- Excellent analytical, planning and prioritisation capability whilst demonstrating strong commercial acumen
- Strong organisational skills with the ability to work independently in a dynamic, fast-paced environment
- Proactive, positive attitude, self-starter who takes ownership to drive towards an optimal outcome - able to think outside the box and deliver pragmatic and creative business solutions
- Risk Mindset -All CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks

If this sounds like your next career opportunity, please

**Working at CommBank**

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.

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Advertising End Date: 11/10/2024

Job ID REQ220497