Performance Media Manager

We are Universal Music Australia (UMA), part of the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.- UMA is on the lookout for a Performance Media Manager to join their digital marketing team The Performance Media Manager is responsible for building, optimising and driving the success of UMA’s digital media campaigns, with a focus on both artist promotion and media buying for eCommerce campaigns. The role involves utilising a variety of innovative media buying techniques to effectively promote artists and drive eCommerce performance.- The role- The Performance Media Manager will support UMA labels in planning biddable media campaigns across various media including display, video, search and social, as directed by the Head of Performance Media.
- Managing media budgets, drafting, and revising media schedules, along with accompanying rationale.
- Ensuring campaigns are created and implemented to best achieve campaign performance and media efficiency goal.
- Using insights from a range of sources, both internal and external, to build a case for campaign strategy.
- Building and managing biddable media campaigns within demand side platforms and/or across partners such as Meta, Tiktok, Google Ads, DV360 etc.
- Working closely with the wider team to report performance and deliver campaigns in line with performance targets, and with label teams to recommend optimal content and asset creation.
- Acting as an optimisation expert for each buying platform used, and regularly advising labels of additional opportunities.
- Preparing analysis and insight to accompany reports provided to the labels.
- Staying apprised of opportunities for reaching the target audiences of UMA artists.
- About you- 3+ years’ experience in performance marketing, with a proven track record of success in a fast-paced digital agency environment
- Results-driven, a strong understanding of event tracking, app conversions and customer acquisition
- Expertise across performance marketing channels such as paid search, programmatic paid social
- Experience in marketing with media partners and publications; obtaining and reviewing quotes, making recommendations and negotiations etc.
- Ability to analyse performance of channels and shift media spend in response on a regular basis
- Tertiary qualifications in business, marketing, commerce, media or other relevant areas are preferred
- Strong knowledge of reporting tools such as GA4, Meta Ads Manager and Google Looker Studio for tracking and analysing campaign performance.
- Excellent written and verbal communication skills, organised, adaptable and a problem-solver
- Ability to work collaboratively in a team environment and provide input
- Excellent at working and delivering against deadlines, thinking proactively with the ability to meet goals under pressure
- About us- Career opportunities - unique and rare opportunity to elevate your career in a supportive, motivated and ambitious team
- The opportunity to join the WORLDS leading music company
- All the perks of working within the music industry (did someone say live music?)
- X 2 ‘U-Days’ per calendar year to spend however you like
- Strengths based learning and development opportunities
- Much more.
- Disclaimer- The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.- Diversity & Inclusion-
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