Online, Marketing and Customer Analytics Partner
1 week ago
Location: Williams Landing, VIC, AU- Category: Digital- Work Type: Fixed Term Full Time**Who are We?**:
At Target, we’re getting back to what we’re famous for - real quality, that’s really affordable.
We’re making products that stand up to the test of everyday life, at prices that don’t cost the earth.
We’re making mums happy. Kids smile. Family life, that little bit easier.
We’re making sure every Australian can enjoy our products, whilst making a positive difference to our planet so families can trust and rely on us for generations to come.
That’s the Target Australians needs right now. And that’s the Target we’re here to be.
As an iconic Australian retailer with over 115 stores nationally and a rapidly growing online presence, we’re immensely proud of our history and need people to join us who are as excited by our future as we are
That's Target
**What will you do?**:
As the Customer Online & Marketing Partner the primary purpose of this role is to Identify trends and patterns in data through data analysis to develop simple stories/use-cases that enable actions to increase customer penetration through Target’s Online Programs delivering measurable business outcomes. Discovery, development, and distribution of meaningful tactical and strategic customer insights which delivers timely and accurate analytics that shapes the channels activity.
Responsibilities of this role also include:
- Discovery and dissemination of customer insights through in-depth data analysis to guide strategic and tactical initiatives
- Develop and publish periodic customer focused reports including inputs to Board reports and leadership team
- Develop and maintain data assets that enable insights generation using customer and transaction data
- Provide ongoing analysis to pro-actively answer questions and anticipate business needs and influence business action
- Identify trends and patterns in data to identify commercial opportunities and work with the wider digital and marketing team to bring about business outcomes Reporting, analysis and insight generation using customer data scattered across the marketing stack and data warehouse
- Analytics support to the wider marketing team in strategic & tactical campaign planning and measurement. Discovery and dissemination of marketing insights to guide strategic and tactical initiatives
- Reporting on, and analysis of, loyalty campaigns and always on activity. Creating of BAU dashboards and reports used to guide strategy
- Develop tactical and operational KPIs to measure success of marketing campaigns. Provide inputs to the campaign measurement framework and provide on-going analysis to support campaign measurement
- Ability to field questions from Senior leaders to identify and capture analysis requirements that will address the business problems
- Research and understanding of stakeholder’s analytics and data needs
**What are we looking for?**:
It is an exciting time to join our business and team here at Target We have a great opportunity for a Customer Online & Marketing Partner in Digital who enjoys working in a fast-paced environment and loves to build relationships across a wider team.
Superior relationship-building, communication and negotiation skills within cross-functional teams is essential to be successful in this role.
**Qualifications, experience, and knowledge**
- Minimum 5 years’ experience in a similar role
- 2+ years in leadership and management roles
- 5+ years’ experience in Self-service reporting and visualization
- 5+ years’ experience in ANSI SQL
- 5+ years’ experience working in Google Analytics (GA) or other online analytics software (Adobe Analytics, etc.)
- 4+ years’ experience working in an agile environment and managing BAU requests within this operating model
- Ability to develop hypotheses, identify analytics and insights priorities and interpret research, analytics, customer, and financial data to deliver action-oriented insights from complex data sets
- Exposure to cloud platforms is highly regarded
- Excellent organization, planning and facilitation skills
- Tertiary education in a relevant field
- Retail industry experience desired
**What will you get?**:
Target has some great benefits, including:
- Great career opportunities across the Wesfarmers Group
- Team Member discounts across Target, Kmart, Bunnings, Officeworks and Catch Membership.
- A free One Pass membership offering free delivery across Kmart, Target & Catch on eligible product
- Access to Employee Assistance Program
- Convenient location next to freeway and train station, with free onsite parking and a café
- Novated leasing options
- Paid parental leave scheme
- Flexible hybrid work arrangements
- Reflection room, space for prayer, meditation, or time for yourself
- A dynamic learning and support program
- Opportunity in Wesfarmers Share Plan access (where eligible)and to participate in a bonus program (where eligible).
Target values dive
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