Digital Marketing Specialist

3 days ago

Sydney, Australia Beaumont People Full time

Opportunity to join a small, agile team making incredible impact
- Capitalise on your creative & analytical skills to positively impact Australia's
- Supportive culture, with flexible hybrid work and development opportunities

**Digital Marketing Specialist**

Are you a digital marketing maestro with a heart for changing lives? Do you have that creative flare paired with an analytical mind? If so, we want to hear from you
- Opportunity to join a small, agile team making incredible impact by fighting glaucoma blindness.
- Capitalise on your creative and analytical skills to positively impact Australian’s.
- Fantastic supportive culture, with flexible hybrid work opportunities and professional development opportunities.

**About Glaucoma Australia**:
Beaumont People are excited to be partnering with Glaucoma Australia who are dedicated to improving the lives of people with glaucoma and those at risk. Achieved by increasing early detection and positive treatment outcomes through education, advocacy, and research. With Hope, Advocacy, Empowerment, and Integrity at their core, they are committed to making a difference towards an Australia free from glaucoma blindness.

**Role Responsibilities**:
As the Digital Marketing Specialist, you will play a pivotal role in managing and implementing Glaucoma Australia’s digital marketing strategies with the aim to increase patient acquisition, drive community engagement and help grow revenue to achieve their purpose and mission. Reporting to the Online Marketing and Customer Engagement Manager you will you be responsible for:

- Implementing and optimising paid social media and search engine marketing campaigns in collaboration with digital agencies to achieve patient acquisition and revenue goals.
- Developing and managing eDM campaigns and automated journeys to engage and educate the community.
- Nurturing the organisation's social media accounts and fostering growth in the social media community, especially on platforms like Facebook, Instagram, YouTube, and LinkedIn.
- Overseeing the planning and execution of online patient education events, working closely with the Orthoptist Educator.
- Expanding the organisation's eCommerce presence to increase the product range and revenue.
- Assisting in managing the organisation's websites, identifying areas for improvement and growth using tools like Google Analytics, SEO, and web content.
- Creating and sharing engaging content, including text, images, videos, and stories, according to a pre-agreed schedule.
- Delivering insightful reporting and providing actionable recommendations for campaign optimisation.
- Using data insights to fine-tune campaigns, maximizing engagement and return on investment.
- Possession of tertiary qualifications in Marketing & Communications or an equivalent blend of knowledge, skills, and practical experience.
- While experience within a not-for-profit organisation is advantageous, it is not a mandatory requirement.
- Adept at infusing creativity into high quality content creation, whether it be in the form of text, imagery, video, or storytelling.
- Exhibiting superb copywriting and communication abilities.
- Proficiency in organisational prowess, analytical acumen, and multitasking dexterity.
- Displaying exemplary customer service skills, inclusive of empathy, patience, advocacy, and conflict resolution.

**Application Process**

***

Beaumont People has been contracted to recruit this role on behalf of the client, therefore please direct all queries to Matthew at Beaumont People.

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