Qualitative Brand Strategist

6 days ago

Melbourne, Australia Resources Group AU Full time

We’re looking for a strategic thinker with an appetite for learning, experimenting, and pushing boundaries in the space of consumer insight strategy.

You’re a cultural sleuth. Passionate about talking to people, observing people, and developing a deep contextual understanding of behaviour and motivation.

Your heart beats a little faster at the idea of cutting-edge Big Qual & Consultancy - bringing together amazing minds and technology.

**The Agency**:

- Successful, national insights business with 3 thriving offices
- Clients - Iconic brands & trailblazing upstarts across most industries
- Pioneering frameworks combining cultural strategy, behavioural science and disruptive AI technology
- Proudly a purpose driven, valued based organisation. Driven by inclusivity, equality, sustainability and taking responsibility for the impact they have on the industry, their people and community.
- Flexibility + Premium salaries + Bonus + Tailored benefits + Wellbeing initiatives + Fun

**Key Responsibilities**:

- Manage and strengthen client relationships
- Unpack client problems and design research frameworks
- Qualitative consumer engagement techniques - groups, workshops, ethnography, social media etc
- Synthesising, analysing and contextualising data
- Delivering impactful strategies in creative, inspiring stories
- Trend blogs and written pieces detailing the changing culture of consumers and brands
- Spotting opportunities to evolve client’s thinking and your own

**Our Ideal Profile**:

- Prior experience in insights led strategy (market research agency ideal)
- A keen interest in consumer behaviour
- Expert in qualitative research methods
- A psych/behavioural academic profile is particularly exciting
- A commercial brand/marketing/innovation lens of insights
- Excellent at distilling findings into tangible actions for clients
- Vibrant, energetic, excitable curiosity in the world and people

**About Resources Group**
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
- Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background._

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