Local Area Marketing Associate

19 hours ago

Sydney, Australia Levande Full time

Bring community marketing to life at one of Australia’s leading retirement living providers.
At Levande, we believe retirement is something to look forward to. We’re creating vibrant communities that support independence, connection, and wellbeing, and marketing plays a key role in bringing this vision to life across our portfolio of villages.
We’re seeking a proactive and data-savvy Local Area Marketing (LAM) Associate - Portfolio to join our Sales & Marketing team. You’ll help plan, execute and optimise marketing activity that drives leads, builds brand awareness, and strengthens community engagement at a local level.
About the Role
This hands-on and analytical role sits at the intersection of national and local activation. You’ll work closely with the Brand Manager - Portfolio to translate our brand into compelling campaigns that deliver measurable outcomes, from awareness and enquiry through to conversion and ROI.
It’s a hybrid role, combining in-office collaboration, home-based work, and time spent on-site at villages or in local communities.
**Key responsibilities include**:

- Supporting the development, execution and optimisation of local area marketing (LAM) plans across the national portfolio.
- Using campaign performance data to analyse ROI, optimise spend and identify opportunities for improvement.
- Coordinating delivery of marketing collateral, events, and local partnerships to drive awareness and engagement.
- Collaborating with Sales and Operations teams to ensure local initiatives align with commercial goals and resident needs.
- Maintaining marketing reporting, dashboards and performance insights to inform decision-making and continuous improvement.
- Ensuring compliance with brand standards, privacy, and consumer law obligations.

What You’ll Bring
- 3+ years’ experience in marketing, communications, media or digital disciplines
- Demonstrated capability in analysing campaign data and translating insight into action
- Strong understanding of marketing funnels and customer experience dynamics
- Hands-on digital marketing experience, ideally with Salesforce Marketing Cloud, SEO, social, or paid media
- Excellent organisational and stakeholder-management skills
- Tertiary qualification in Business, Marketing, Commerce or a related field

**Desirable**:

- Exposure to media strategy and cross-channel campaign integration
- Experience delivering measurable ROI from digital and traditional marketing channels
- Familiarity with marketing automation, customer journeys, and retargeting activity
- Experience in property, real estate, or retirement living industries

What Success Looks Like
- Effective local campaigns that deliver high-quality leads and measurable ROI.
- Strong collaboration between Sales, Marketing, and Operations teams
- Continuous improvement through data-driven insights and optimisation
- Enhanced visibility and engagement across Levande’s established village portfolio

Why Join Levande?
At Levande, we care deeply about our purpose, our people, and the communities we support. You’ll enjoy:

- A flexible, hybrid working environment
- The opportunity to shape how retirement living is promoted locally
- A values-led culture built on Care, Trust and Excellence
- The chance to grow your marketing career in a supportive and high-impact team

Ready to make a local impact?

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