Social Content Producer

Wuli is Australia’s fastest-growing brand of all-natural and gender-neutral hair care range designed for folks with Curly & Wavy Hair looking for lazy-proof ways to all-day hydration and moisture. Founded in 2022, the Sydney-based brand has changed the conversation on daily Curly / Wavy hair maintenance for being a complex affair to getting done with just 1 to 2 easy steps.

Seen on Shark Tank Australia, the brand is currently building up to expand our community reach and ramp up sales through a mix of sales channels that include it’s online store, boutique retail partners and in-store pop-ups at our popular weekend market at Sydney’s Rocks Markets.

As Social Content Producer, your job will be to help turn Wuli into THE go-to expert and destination for curly and wavy hair care solutions. Every Saturday and Sunday, the brand sells and promotes its products to a wide range of engaged customers at The Rocks - Sydney’s top weekend market destination. Your role will be to conceptualise and capture content that gives prospective customers near and far a glimpse into what Wuli’s range is all about. The stall is normally run by Wuli’s Founder, Amadou - a passionate entrepreneur who’s a natural in front of a camera.

Amadou strives to make every potential customer informed and inspired by each Wuli solution he and his assistants recommend to customer’s and their hair concerns. He educates and conducts live demonstrations on how Wuli’s Curl Cream, Sea Salt Spray and Balms can easily transform textured hair of all persuasions. Your task is to capture these special moments from every angle and repackage them into engaging pieces of video content to publish on the brand’s social channels and to repurpose as paid Ads. If you’re a budding producer with a passion for beauty / haircare and storytelling through a camera lens, this is your golden opportunity.

This role would be freelance and required to work Two (2) Days a week to start, with the potential to increase to Three (3) Days a week as needed. One of the working days must be a weekend when the Market is in business.

**Job Duties**:

- Capture relevant video content for paid and organic social channels, such as IG Reels/Posts/Story and Short/long form video, from weekend market stall at least once per week (Saturday or Sunday pending schedule and weather)
- Post-production editing skills (grading, sound, graphics) for video assets
- Editing video footage for our Instagram & TikTok channels, ensuring all video output is consistent and on brand for relevant audience.
- Work with and leverage the Brand’s Founder as a Key talent to be an on-camera personality along with developing content direction and creative briefs.
- Assist in the setup and ongoing equipment management used for content capture.
- Conducting industry research of pop culture, social, tiktok and haircare trends and recommend new and innovative ideas to proactively manage how the brand can leverage this through our own content creation.
- Assist Ads manager with editing content into video ads
- post content in advance for the social media platforms

**Skills Required**:

- You must possess 2-4 years minimum experience as a videographer or content creator with a specialisation in social and digital content
- Experience in scheduling video and being able to turnaround content from raw footage to finished videos within 1-2 week timeframes
- Fundamental understanding of the in-house brand creative processes
- Knowledge with camera equipment (iPhone/Samsung, GoPro etc.), lighting manipulation and audio (eg Rode Wireless Mic management and audio editing)
- In-depth social media knowledge, understanding of how assets can be best utilised across relevant platforms
- Expert knowledge of Canva, Capcut, Adobe Suite, Lightroom, Photoshop, Illustrator, Premiere Pro, After Effects and Audition desired
- Enjoy problem solving and developing creative solutions.
- Ability to seamlessly multitask and time manage

Hours Required:

- Minimum 3 - 4 Hours (negotiable) onsite, 1x Saturday or Sunday per week at The Rocks
- Approx. 4-8 Hours 1x weekday per week (negotiable) from Home

**Job Types**: Casual, Freelance

Pay: $25.00 - $40.00 per hour

Expected hours: 10 - 15 per week

**Benefits**:

- Work from home

Schedule:

- Every weekend
- Shift work

Supplementary Pay:

- Performance bonus

**Experience**:

- Video production: 1 year (required)

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in The Rocks, NSW 2000

Expected Start Date: 07/12/2024