Apac Head of Growth Marketing, Prime
2 days ago
10+ years of professional non-internship marketing experience - Experience managing teams - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience driving direction and alignment with cross-functional teams
Are you excited about innovating for a growing Amazon business? Are you a business leader who likes to use technology to improve the customer experience? Join us to make a real life-changing difference to how Australian customers shop. Amazon is constantly reinventing on behalf of the customer and is looking for a senior leader who shares our vision of delivering the best shopping experience for customers in Australia. At Amazon, we aim to become Earth’s most Customer-Centric Company and continue to innovate the way we engage with our customers.
Key job responsibilities
- Lead formulation of Performance Marketing strategies for APAC, including identifying key target customer cohorts, competitive environment, our program’s strengths and areas to invest for future innovation and growth
- Manage paid and free marketing channels such as Sponsored Links, Google Shopping Ads, Search Engine Optimization and Social Ads.
- Drive topline growth through automated traffic channels while managing marketing budget, meeting ROI criteria.
- Scale and manage Associates business with existing affiliate partners through programmatic automation and identify and scale new partnerships.
- Identify and develop high value brand partnerships with Tier 1 companies across APAC, working with partner teams to execute innovative initiatives
- Manage the weekly, monthly, quarterly and annual business reviews, budgets, planning and reporting processes
- Deliver results and help Amazon exceed goals in revenue, profitability, new and repeat customers, and other high-value Amazon initiatives such as Prime membership
- Work with APAC, EM and WW tech teams to define APAC parity requirements and ensure new products/initiatves on roadmap
- Develop strong relationships and work collaboratively with Stores category teams to achieve shared goals.
- Collaborate with other functional teams within the APAC PLX team as well as finance team to identify and execute new business initiatives.
- Collaborate with WW Automated Variable Marketing stakeholders and technical resources to ensure the company’s infrastructure, architecture, and site features support and enhance the effectiveness of Automated Marketing team’s programs.
- Identify unique opportunities and challenges in APAC by leveraging learnings from customer insights and other WW locales
- Share and learn worldwide best practices to mutually help worldwide marketing teams achieve goals.
About the team
You will guide, manage and develop a high performance team comprised of paid search, associates/business development, social performance and program management working closely with counterparts in APAC and wider Emerging markeplaces (MENA, BR, MX, IN) and central WW product and automated channel teams.
Learn More about Amazon Australia
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.
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