Brand & Communications Advisor

7 days ago

Sydney, Australia Anton Murray Consulting Full time

Sydney- Ancillary Areas- PermanentThe primary focus of the Brand & Communications Advisor will be to work with the Head of Brand and Communications and Sponsorship & Events Manager to drive the implementation of the brand & communications strategy for the Corporate & Institutional Banking in Australia & New Zealand.

The Brand & Communications Advisor is a critical member of a small focused team, who together:

- create client engagement opportunities
- raise the Bank’s profile and help position it as a thought leader
- support relationship teams in presenting the Bank effectively
- manage the Bank’s CSR program
- work with the business to develop and deliver internal message campaigns.

**Responsibilities**

The Brand & Communications Advisor position is responsible for:

- Working with the Head of Brand & Communications to set an annual marketing strategy and budget
- Strategy and execution of external communications campaigns including advertising, direct marketing and client communications.
- Strategy and execution of internal communications campaigns including town hall agendas and content, internal e-newsletters including staff newsletter and intranet articles, management messaging and presentations and change communication. The role will also drive representation of Australian stories in global internal newsletters.
- Coordination of media relations strategy including writing and dissemination of press releases and maintenance of a media database.
- Strategy and execution of range of social media and online marketing campaigns
- Management of awards & credentials including coordinating industry survey, award and league table participation and maintaining a library of credentials including awards, rankings and deal tombstones.
- Managing the CSR program including coordination of the CSR committee, communication, coordination of volunteer opportunities and oversight of CSR budget.
- Management of Events in support of the Events & Sponsorship Manager. This role includes support on some events and full management of others.
- Budget Management including processing and tracking of invoices.
- Design Management using InDesign and other relevant software to enhance internal and external messages.
- Presentation Management using PowerPoint and InDesign software.

**Technical Skills**:

- outstanding written and verbal communication skills
- ability to convert technical information into effective documents and presentations that reflect and reinforce the Bank’s brand
- very strong project management skills
- very strong event management skills, including a fine-tuned understanding of reinforcing brand image through event particulars
- sound social media campaign experience
- confidence interacting with multiple stakeholders across various levels of seniority
- solid media relations experience
- strong supplier management skills
- high proficiency in Microsoft Word, Powerpoint and Excel
- proficiency in Adobe Indesign (training can be provided) as well as sound understanding of design and presentation principles.
- very sound cost tracking and budget management skills

**Qualifications**:

- A Bachelor’s degree in communications, marketing, journalism, commerce / finance or a related area will be highly regarded.
- Financial services experience, particularly related to Corporate & Investment Banking and Custody Banking is highly advantageous.

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