General Manager

7 days ago

Flemington, Australia Racing Victoria Full time

Reporting directly to the General Manager
- Stakeholder, Government and Customer, this role is responsible for driving engagement with Victorian thoroughbred racing; remove barriers to engagement, maintain existing customer and engage new prospects.

**Key Responsibilities include**:

- Define, lead and review Racing Victoria’s customer marketing delivery roadmap and program of digital, research, campaign and tactical initiatives to ensure successful delivery and performance.
- Establish, define and manage delivery of all Victorian thoroughbred racing research requirements to develop an understanding of customers’ needs, preferences & behaviours to formulate effective targeting strategies and customer insights that deliver increased ROI and commercial value.
- Lead the design, development and implementation of a new brand strategy for the Victorian thoroughbred racing industry
- Define and establish the digital eco-system for customer communications and engagement and oversee the development and delivery of Racing Victoria’s customer-facing digital touch-points/channels.
- Accountability for reviewing, auditing and managing all existing media, digital and creative agency commercial relationships.
- Define, set and allocate annual industry media integration requirements.
- Budget, risk and reporting responsibilities.
- Contribute to the development and maintenance of a strong high performance, inclusive environment in the business through effective people leadership and mentoring.

**About you**:

- Significant experience and proven success developing and executing customer marketing and brand strategic plans with campaign management experience gained in leading large-scale omni-channel consumer campaigns.
- Significant experience working with martech platforms, CRM, data analytics and a comprehensive understanding of digital environments.
- Demonstrable experience in the successful development and implementation of content platforms, websites and CRM solutions that engage/communicate with end consumers.
- Extensive qualitative, quantitative and ethnographic research design experience with the ability to define/formulate research hypothesis and guide research objectives to deliver actionable insights and outcomes.
- The ability to engage and influence senior business leaders and key stakeholders, as well as work in cross functional teams to deliver outcomes.
- Ability to define and embed organisational strategies that are aligned with organisational objectives and likely future requirements.
- Strong commitment to achieving key outcomes for the organisation and an ability to galvanise others to act.
- Applies a thorough understanding of recurrent and capital financial terminology, policies and processes to planning, forecasting and budget preparation and management.
- Marketing degree and or an associated post graduate qualification.

**What can we offer you?**
- The opportunity to join an industry leading and iconic sports organization;
- Flexible work practices
- Salary sacrifice opportunities;
- Market competitive remuneration;
- Employer of choice policies including Wellbeing Leave and generous Parental Leave arrangements.
- Industry ticketing to race meetings every day of the year;
- On-site and employer subsidised cafe and free on-site car parking;
- A convenient location well-accessed by public transport.

At Racing Victoria our vision is **“Racing for All” **and we continue to build a diverse and inclusive environment for our team.

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