Marketing Data Analyst

1 week ago

Brisbane, Australia Gybe Consulting Pty Ltd Full time

Unique opportunity to work for a true market leader
- Newly created position with scope across all marketing arms
- Working within a high performance, innovative and collaborative team
- Unique opportunity to work for a true market leader
- Newly created position with scope across marketing strategies, promotions, campaigns and tests
- Working within a high performance, innovative, collaborative team focused on growth and retention

**The Client**
Gybe Consulting is partnering with a high profile, much loved household Consumer name on a Marketing Data Analyst position. This organisation has a massive footprint across Australia and New Zealand and are proud of their ongoing commitment to providing customers with the best experience possible.

**Role**
This is a newly created role where you’ll be working with team members across marketing to provide data, analysis & reporting on existing and proposed strategies, promotions, campaigns, and tests.

**Key Responsibilities**
- Partner with key marketing leads, advising on strategy, goal setting & metric development.
- Develop and utilise frameworks to measure effectiveness and efficiency of marketing activities - focusing on incrementality and return on investment.
- Ensure leadership and the broader team understand and trust those frameworks with documentation and examples.
- Work with team members throughout marketing to provide data, analysis and reporting on existing and proposed strategies, promotions, campaigns, and tests.
- Provide analysis that highlights areas of opportunity to improve customer acquisition, re-activation, and retention, along with recommendations on audience segmentation.
- Measure the impact of paid marketing channels (E.g., SMS, Display, Online Video, TV) through experiments and analysis.
- Liaise and assist the Business Intelligence Team in their efforts to enhance and maintain the database and improve quality and accessibility of data.
- Help extend data literacy and curiosity throughout the marketing team.

***

**The Skills Required**
- Strong data analysis & visualisation skills, using a range of tools such as Microsoft Excel, Power BI and scripting languages.
- Good understanding of databases and proficiency with SQL; having exposure to data warehouses such as Snowflake, Redshift or Big Query is a plus
- An understanding of media attribution, marketing mix modelling and incrementality of marketing campaigns.
- Experience with Python or R and analysing marketing data.
- Great written and verbal communication skills, with the ability to break down complex topics into simple solutions and ideas.
- Experience generating reports and presentations, adding clear strategic insights and recommendations that can be understood by stakeholders at all levels.
- Comfortable with a fast-paced corporate environment with ability to pivot quickly as business needs change.

**What’s On Offer**
- Newly created role with the opportunity to be strategically involved in how best to harness marketing data commercially
- Hybrid working environment balancing in office collaboration with work from home autonomy.
- Join a global household consumer name with multiple career progression opportunities
- Highly supportive, diverse and inclusive team with experience working for top tier employers
- In addition to a competitive salary, there is access to a number of unique ‘work perks’

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