Pr Account Manager

2 weeks ago

Melbourne, Australia Creative Natives Full time

Our client is a micro-communications lifestyle agency, dedicated to delivering first class campaigns and exceptional results. They are creative, bold, detail-oriented and results-driven.

Specialists in sport, hospitality and lifestyle industries and looking for a highly engaged and motivated Senior Account Executive / Account Manager to join the team.

**What you will be doing**:
Media Liaison; Point of contact, relationship management, work collaboratively and confidently with media to pitch and develop stories and angles in a cross section of print, broadcast and online media.

Proactively seek and identify PR opportunities to go above and beyond the coverage of the client-agreed project/campaign KPIs.

Develop interview briefings, press releases, personalised pitches, talent briefs, event run sheets and Q&A's etc.

Collaborate on creative brainstorms and copywriting.

A strong eye in sourcing and identifying relevant sport and lifestyle and influencer talent that is brand-fit. This includes briefing, negotiations, relationship building, programme management and reporting.

Support Director with the integrated campaigns, events and activations and admin.

Prepare regular status, KPI and contact reports for clients.

Plan and support events ranging from photo calls, press conferences, community events, training days etc. on behalf of applicable clients.

Media Kits: Research and assemble media kits and packaging that grab attention.

Track, monitor and measure the effectiveness of a campaign and prepare wrap reports.

Continue to update media and influencer contact lists.

Minimum of 2+ years PR agency or in-house experience.

A degree or similar qualifications in PR, Communications or Marketing.

Sports and lifestyle influencer knowledge, understanding and relations.

Media relationships across sport, fitness and general news/ broadcast and experience in securing coverage for the clients.

Excellent writing, communication, presentation design and social media skills.

Highly organised with a rigorous attention to detail.

A real “can do”, go-getter attitude and willingness to get the job done.

Sydney-based preferably with the ability to work from home and independently.

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