Digital Marketing Manager

Vibrant and inclusive working environment
- Huge opportunity for growth and progression
- Key leadership role

**Laundy Hotels** are looking for a digital transformation leader to join their team to lead the next stage in their digital journey across their iconic portfolio of venues. This is no ordinary marketing role. As Digital Marketing Manager at Laundy Hotels, we are not just looking for someone to maintain our online presence—we're seeking a hands-on enthusiastic leader who will fundamentally transform how our customers discover, experience, and engage with our brand in the digital realm. With substantial focus on our digital initiatives, you'll have the resources, authority, and executive support to implement bold strategies that drive measurable business growth. From reimagining our web presence to building sophisticated customer journeys across multiple touchpoints, you'll be the architect of our digital future.

If you're ready to make your mark on one of Australia's most respected hospitality groups and see your digital innovations, come to life across our venues, this role offers the perfect blend of creative freedom, technical challenge, and commercial impact.

**Key Responsibilities**:

- **Paid Media & E-Commerce**: Lead performance-driven campaigns on Meta, Google, LinkedIn, and other platforms, ensuring ROI-focused budget allocation and conversion optimisation.
- **SEO & Website Optimisation**: Oversee SEO strategy and website performance, working with agencies to enhance visibility, traffic, and user experience.
- **Platform Migration**: Lead and manage website re-platforming projects, ensuring smooth transitions between CMS platforms.
- **Analytics & Reporting**: Track, analyse, and report on campaign performance, using insights to refine strategies and improve outcomes.
- **Creative Leadership**: Champion bold, engaging, and on-brand creative content that resonates with our audiences.
- **Team Leadership**: Mentor, inspire, and develop a small but dynamic marketing team, fostering collaboration, innovation, and accountability.
- **Project Management**: Manage digital marketing components of major business initiatives, from platform migrations to event launches.

**About You**:
We’re looking for a self-starter who thrives in a fast-paced, ever-changing environment and knows how to balance creative vision with commercial goals.

You will have:

- **Strategic Digital Leadership**: 6+ years in progressive digital marketing roles, with experience driving measurable business outcomes through digital channels
- **Industry Insight**: Background in hospitality, lifestyle brands, or related customer-centric industries where you've successfully elevated digital presence
- **Technical Proficiency**: Advanced knowledge of modern marketing technology including:

- Google Analytics 4 and data visualisation tools
- Paid media platforms across search, social, and programmatic channels
- CRM systems and marketing automation
- SEO strategy and implementation
- Understanding of emerging technologies like AI in marketing and personalisation strategies
- **Digital Transformation**: Proven success managing complex digital projects, particularly website migrations and platform integrations
- **Content & Creative Direction**: Ability to develop compelling digital content strategies that build brand equity while driving conversions
- **Team Leadership**: Experience mentoring digital specialists and collaborating with cross-functional teams
- **Commercial Focus**: Strong analytical skills with the ability to translate data into actionable insights and ROI-focused strategies

**Qualifications & Attributes**:

- Degree in Marketing, Digital Media, or related field (or equivalent experience)
- Exceptional communication skills with the ability to influence stakeholders at all levels
- Entrepreneurial mindset with the confidence to champion innovative approaches
- Results-driven with a track record of exceeding digital performance metrics
- Valid driver's license for travel between venues