Digital & Saas Product Marketing Specialist

Expanding Software Company
- Passionate & Highly Motivated Work Culture
- Dynamic role across digital and software products

**ABOUT US-**

Software as a Service company with head office in Sydney and operations in Brisbane and Perth currently on a major growth trajectory.**OUR INTENT-** To support companies and teams globally to manage and discover their finance, human capital and workforce capabilities.**OUR COMPANY VALUES-** At the forefront of everything we do as a team and for our clients are Innovation, Efficiency, Integrity, Respect and a mindset of Growth, Passion and Drive.**ABOUT YOU-** We are looking for a
- **Digital & Product**
**Marketing Specialist
- Software **to join our growing marketing team. As a marketing specialist, you are passionate about supporting growth and will work alongside our Marketing Manager to support the delivery of our marketing strategies across different target audiences B2B from prospective customers to existing clients.
- Reporting to the Head of Marketing, you’ll have room and resources to grow, with the opportunity to work in a flat-structured team working together to build a leading B2B SaaS Marketing function while working cross-functionality to support business goals.
- You will require passion, motivation and drive to help deliver the best digital marketing execution, customer/user experience. Well-grounded in all things digital, product marketing and product-led business acceleration.**PURPOSE OF THE POSITION-** This career role is to drive customer/user engagement throughout the customer lifecycle - continuing to position our Software services as a sector leader. You will play a major part in the growth of the business and work collaboratively with the other business functions including
- executive, sales, product and software development teams.**KEY RESPONSIBILITIES-**

**Customer Identification Needs
- **Take a structured approach to understand and articulate customer pain points, needs, and desires relevant to skills management.
- **Customer usage of the Software Product
- **Monitor metrics on product usage and make recommendations and changes. Provide and present insights to the various product teams, sales, marketing and management.**Product Engagement
- **Combine product understanding of customer requirements combined with your understanding of the Software product to develop compelling and effective communications for customers and mid-market prospect customers.**Outcomes
- **Deliver various digital campaigns aligned to the marketing plan and schedule
Convert to paid client accounts
- Retain and upsell and cross-sell existing customers
- Analyse campaign results of digital/product campaigns
- Product insights and engagement data**Marketing Tools we leverage-**

Content Management System
- Hubspot
- Google Tools
- Mailchimp
- CRM- Google Data Analytics & Tag Manager**Minimum essential marketing skills required to begin in the role-**

At least 3 years of experience in a Digital and/or Product Marketing role ideally within a Software as a Service or technology environment.
- You will have industry and role experience and success working within the marketing and communications space with possibly a combination of internal marketing and agency is desirable.
- Ideally be degree-qualified in digital marketing and/or communications.
- Experience working with a CRM systems- SEO and/or SEM
- Hubspot
- Understanding of User & Customer Experience-Software desirable
- BI- Data Analytics
- Excel and other tools desirable
- Customer & User Journey Road Maps desirable
- Copywriting desirable**Desirable Skills-**

Capabilities across video production including planning, creation etc
- Visual design tools
- Adobe photoshop, XD, InDesign, illustrator
- Product Marketing Experience in a Software
- SaaS environment**General Person skills required-**
- Time and task management and prioritisation
- Curiosity
- Collaboration
- Active Listening
- Creativity
- Communicating for impact
- Problem Solving
- Needs Identification
- Empathy
- Accountable
- Highly Motivated

In return, we can offer
- Flexible work options / Work remotely and may adjust to balance working in the office.