Paid Media Specialist

1 week ago


Auburn, Australia Decorug Full time

Growth and Development
- Make this role your own - freedom to develop
- Competitive Salary + Super + WFH

We are seeking an experienced and results-driven Paid Media Specialist with expertise in Google Ads to manage and optimise paid media campaigns across a group of companies.

**Key Responsibilities**:
**Campaign Strategy & Management**:
- Develop and implement tailored Google Ads strategies for a portfolio of companies, each with unique target audiences, goals, and products/services.
- Manage and optimise various Google Ads campaigns, including Search, Display, Remarketing, and Shopping Ads, to drive qualified traffic and maximise conversions.
- Conduct in-depth keyword research, audience targeting, and competitive analysis for each company to ensure campaign success.

**Performance Monitoring & Optimisation**:
- Continuously monitor and optimise campaigns for multiple companies to achieve key performance indicators (KPIs) such as CTR, CPC, CPA, ROI, and conversion rates.
- Implement A/B testing for ad copy, bidding strategies, and landing pages to improve overall campaign performance.
- Use Google Ads tools and analytics platforms to gather insights, identify trends, and make data-driven decisions to optimize each campaign.

**Budget & Bid Management**:
- Develop and manage individual budgets for each company, ensuring maximum performance within budget constraints.
- Adjust bids and budget allocation for different campaigns and ad groups to ensure efficient use of resources and optimal ROI.
- Regularly analyse spending patterns, adjust bids, and ensure campaigns are meeting performance goals within allocated budgets.

**Reporting & Analysis**:
- Provide regular, detailed performance reports for each company, highlighting key metrics and campaign insights.
- Present actionable recommendations to internal stakeholders for improving campaign effectiveness and ROI across brands.
- Track performance metrics, trends, and benchmarks to ensure continuous improvement in the effectiveness of paid media strategies.

**Industry Research & Innovation**:
- Stay up-to-date with the latest trends, tools, and best practices in paid media, especially Google Ads.
- Monitor industry shifts and competitor strategies to keep campaigns fresh and competitive.
- Test new Google Ads features, targeting options, and tools to improve campaign performance.

**Qualifications**:

- Proven experience managing and optimiSing Google Ads campaigns (Search, Display, Remarketing, Shopping) for multiple companies or brands.
- Google Ads certification (or willingness to earn certification).
- Strong knowledge of Google Ads platform and tools, including Google Analytics, Google Tag Manager, and Google Ads Editor.
- Attention to detail, with the ability to manage complex, data-driven campaigns.

**Benefits**:

- Competitive salary
- Birthday Leave
- WFH



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