Digital Marketing

1 week ago

Surfers Paradise, Australia GoBoat Australia Full time

**About GoBoat Australia**

GoBoat is on a mission to make boating more accessible, sustainable, and fun — creating lasting memories for our community. We’re looking for a motivated Digital Marketing & Sales Support team member to help grow our booking conversions and aid franchisees in strengthening their digital initiatives

**About The Role**

This is a **sales-focused role** that involves developing and optimizing digital campaigns, analyzing their performance, and turning data into booking conversions. You'll collaborate closely with the Marketing & Design Coordinator and Trade & Wholesale Manager to maximize sales across both company-owned locations and franchise sites.

**Key Responsibilities**
- Develop, implement, and optimize campaigns across **Google Ads (Search, Display, YouTube)** and **Meta Ads (Instagram, Facebook)**:

- Monitor daily, weekly, and monthly performance, making data-informed tweaks for maximum conversions
- Provide clear and actionable reports to stakeholders
- Align campaigns with operational goals to maximize profits
- Support SEO initiatives (keywords, blogs, on-page SEO) and aid content marketing with strong, creative assets
- Provide guidance, training, and digital marketing support for franchisees
- Implement campaigns designed to maximize booking conversions and drive incremental sales
- Identify opportunities to combine traditional media (print, radio, billboard) with digital promotions — adding unique codes or URLs to gauge their impact
- Assist in budget and media resource planning — tracking ad spends and making data-informed suggestions for reallocations
- Support rich media initiatives — video shoots, photography sessions, influencer collaborations — ensuring content resonates with the GoBoat community

**Bonus Skills (Not essential but valued)**
- Ability to extract and interpret data from campaigns, booking metrics, and customer behavior
- Photography (with camera or drone) for high-resolution content
- Ability to troubleshoot minor technical issues (network, hardware, software)

**Qualifications & Skills**
- Experience with **Google Ads and Meta Ads** (Instagram, Facebook)
- Familiarity with SEO fundamentals and content marketing workflows
- Collaborative mindset with strong communication skills
- Ability to manage multiple campaigns and track performance metrics
- Passion for sales — with a strong drive to maximize booking conversions

**Personal Attributes**
- Detail-oriented and organized — delivering a polished customer experience
- Adaptable and proactive — able to identify opportunities and respond quickly
- Collaborative team player — passionate about delivering results alongside colleagues
- Initiative to suggest optimizations and contribute to ongoing improvement

**Job Types**: Part-time, Casual

Pay: $30.00 - $40.00 per hour

Expected hours: 10 - 15 per week

Supplementary Pay:

- Commission
- Performance bonus

**Education**:

- High School (Year 9-11) (preferred)

Work Authorisation:

- Australia (required)

**Location**:

- Surfers Paradise QLD 4217 (preferred)

Work Location: In person

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