Social Media and Content Manager

**We're Looking for a Social Media & Content Manager**
- **Company**:formie
- **Location**: Sydney based
- **Time Commitment**: 1-2 hours/day on average. There may be the occasional longer day for strategy sessions or shoot days, but we’re flexible and will always work around your other commitments.
- **Compensation**: Equity
- **Start Date**: Flexible (ideally June 2025)

**We’re building a fashion brand for women who do it all - and we need a social media and content manager who can do a little of everything, too.**

We’re two best friends building a functional yet beautiful underwear brand for periods, leaks, and everyday life. We’re currently in pre-launch (sampling stage) and already seeing strong engagement on our early content - but we’re ready to take it to the next level with someone who loves social media, storytelling, and shaping brand identities from the ground up.

We are offering equity in the business - because we want you to have ownership, not just a role. This is a chance to get in early, build alongside the founders, develop your portfolio and shape the public face of something that will revolutionise how we think about women's basics.

This position is for you, if you:

- Are innovative
- Are business minded
- Are passionate about social media and content creation
- Have aspirations to work in the highly competitive social media world and are wanting a foot in the door
- Recognise the opportunity that equity in a start up with high growth potential presents

**What you’ll do**
- Lead and execute our organic social media strategy (primarily TikTok and Instagram)
- Regularly appear on camera as part of our content - helping build the brand’s presence
- Plan, shoot, and edit short / long form video content and image carousels
- Stay across trends and translate them into relevant, on-brand content
- Collaborate with us on storytelling, creative direction, and growth strategy
- Help develop our content strategy across pre-launch, launch, and growth phases
- Turn raw ideas and rough notes into polished, on-brand content

**What you’ll get**
- **Equity in the company**:

- Real creative ownership - your work will shape how the brand is perceived
- The opportunity to lead a social media strategy
- A collaborative and fun working relationship with two founders who get it (we both work full-time jobs too)
- Flexibility to work hours that suit you, whilst working on your own venture or full time role
- A platform to build your social media portfolio, with the brand as your springboard

**You might be a fit if you**:

- Are Sydney-based and excited to create content IRL with us
- Are comfortable appearing on camera as one of the faces of the brand
- Have strong creative strategy and content planning skills
- Have a sharp eye for what performs and how to tell visual stories
- Have the ability to create eye catching, trend-led content
- Can confidently edit engaging content (CapCut proficiency ideal)
- Have experience using digital marketing platforms and CRM integrations (preferred)
- Are well-versed in social media trends, analytics, and growth strategies, with the ability to interpret analytics to inform strategy, not just report on it.
- Are self-driven, resourceful, and comfortable working independently
- Have experience in social media or digital marketing (preferred)
- Are currently studying or hold a degree in marketing, media, comms or similar (preferred)
- Have the necessary equipment to film and produce content
- Want a role where you’re building something with long-term potential

**Sound like you?**

Let’s build something special - and have a lot of fun doing it.

**Job Type**: Part-time

Expected hours: 5 - 14 per week

**Benefits**:

- Work from home

Work Location: Remote