Assistant Director, Content

The Assistant Director, Content, leads a small team responsible for managing the day-to-day delivery of ESA’s digital channels and content. The Assistant Director, Content works collaboratively with the Public Information team to ensure ESA’s content informs and engages the Canberra community.

The Assistant Director, Content, encourages the ongoing development of contemporary digital practice including promoting content design and strategy, and user research methodologies and techniques.

The Content team will work across the Agency to develop, deliver and improve content across channels and manage this with key stakeholders.

The Assistant Director, Content will work flexibly, with openness to change and in partnership with stakeholders. The Assistant Director, Content will lead a small team to engage and deliver effective communications to the ACT community, including from within an ESA Incident Management Team or from within the Public Information Coordination Centre (PICC) during a Territory Emergency Incident.

**WHAT YOU WILL DO**:
Under limited direction of the Director, Public Information & Engagement the Assistant Director, Content will:

- Manage a small team to produce written and visual digital content sourced from diverse business areas.
- Advise on, create and publish content for ESA publications, websites, intranets and other digital channels (including video content) in accordance with ACT Government Publishing and Website standards
- Report on, evaluate and provide analysis of communications digital content delivery to guide and improve future information release and content development to ensure it is always fit for audience.
- Provide strategic advice to officers from ESA to ensure their digital communication activities are timely, accurate, appropriate and within best practice content design principals.
- Develop creative briefs, scripts and storyboards to coordinate external suppliers.
- Oversee ESA’s social media channels by developing and implementing digital channel strategies, governance, schedules, and reporting.
- Oversee and provide advice on ESA internal communications, including managing the distribution of content and communication updates.
- Use and maintain modern photography, video and sound equipment and software to produce photography and video content for ESA.
- Build and maintain relationships with key stakeholders, including the Minister’s office, internal business areas and community groups to ensure communication requirements are met.
- Support and participate in the on-call Public Information Officer team to deliver advice to the community in times of emergency and crisis.
- Support other team members on joint projects when required.
- Maintain records in accordance with the _Territory Records Act 2002_.
- Understand and work within the ACTPS Code of Conduct and ACTPS values of respect, integrity, collaboration and innovation, and model behaviour consistent with the ACTPS Respect Equity and Diversity framework and Workplace Health and Safety initiatives.
- Undertake other duties appropriate to this classification which contribute to the effective and efficient operation of the Agency, as directed.

The ACT Public Service supports workforce diversity and is committed to creating an inclusive workplace. As part of this commitment, Aboriginal and Torres Strait Islander peoples, people with disability, culturally diverse people and those who identify as LGBTIQ are encouraged to apply.

**Eligibility/Requirements**

The capabilities below are required to perform the duties and responsibilities of the positions.

**Professional / Technical Skills and Knowledge**
- Demonstrated ability to develop and implement audience and insights driven digital communication strategies covering complex and sensitive issues across internal and external channels, including experience in content production (internal communications, social media and video production.
- Strong knowledge of contemporary digital content methods and approaches, and a demonstrated understanding of accessibility, usability and content design issues.
- Excellent oral and written communication skills together with strong negotiation, liaison and representational skills.

**Behavioural Capabilities**
- Demonstrated leadership and management skills, including the ability to motivate and support a team.
- Demonstrated ability to manage competing priorities under pressure, meet deadlines and exercise initiative in a complex, fast paced and dynamic work environment with mínimal supervision.
- Demonstrated experience in establishing and maintaining effective working relationships with internal and external stakeholders to achieve results through collaboration and innovation, including the capacity to manage sensitive and confidential issues with integrity.

**Compliance Requirements/Qualifications**
- Tertiary qualifications in the field of digital communications and/or a related discipline area is highly desira