Marketing Lead

Perth Airport is Australia’s Western Hub connecting the people, businesses and communities of Western Australia with the rest of Australia and the world. Operating 24 hours a day, seven days a week throughout the year, Perth Airport plays a significant role in providing economic, social and cultural benefits to West Australians.

Perth Airport is investing more than $5 billion in new infrastructure so we can support our airline partners to grow, offering more services to new destinations and an improved customer experience. This will be the largest funded private equity build in Western Australia for the last 30 years.

Over the coming decade we will expand T1 International, and build new domestic terminal facilities, a parallel runway, two multi-storey carparks and our first airport hotel. This will deliver one airport for the people of Western Australia which will host all flight services in a central location giving passengers a seamless, world-class travel experience.

The Perth Airport estate is spread over 2100 hectares and has developed a $1.5 billion portfolio of existing industrial premises and significant vacant land holdings.

We service a truly diverse community and play an important role in strengthening cultural, family and social bonds while supporting business, tourism and leisure travel.

We are currently looking for a results driven Marketing Lead to join our team. You’ll be responsible for delivering data driven campaigns and brand aligned marketing initiatives that drive growth, support commercial outcomes, and enhance the customer journey.

**About the role**
- Lead the execution of our Ground Transport go-to-market strategies, campaigns, and initiatives.
- Act as the marketing SME on projects, offering expert guidance and feedback to ensure alignment with Perth Airport’s brand.
- Lead the development and execution of our B2C Property marketing strategy and initiatives.
- Collaborate with internal stakeholders and external agencies to deliver engaging and effective campaigns.
- Partner with each business unit to launch new products in line with project milestones.
- Oversee the planning and management of signage design, installation and removal where required.
- Optimise digital marketing activities in collaboration with the Digital Marketing Manager to build online presence and drive conversions.
- Manage the Ground Transport marketing budget, ensuring optimal allocation of resources and clear reporting of key variances.
- Monitor marketing performance using data and insights to inform decisions and drive continuous improvement.

**About you**
- Hold a tertiary qualification in marketing or a related field, with at least 6 years of industry experience.
- Demonstrated success in campaign development, marketing strategy, and driving commercial outcomes.
- Strong financial and commercial acumen, with experience managing budgets and assessing ROI.
- Skilled communicator, capable of presenting marketing strategies and insights clearly and persuasively.
- Confident managing multiple projects and stakeholders across strategic and operational levels.
- Comfortable analysing and interpreting data to generate actionable insights.
- A collaborative, solutions focused team player who thrives in a fast-paced, cross-functional environment

**About Us**:
We offer a dynamic and supportive team culture, a contemporary workplace with great facilities and a modern approach to work/life integration. Our competitive remuneration package comes with additional company benefits including free parking.

Doing the right thing by the planet and future generations is important to us. At PAPL we place a strong emphasis on embedding sustainability throughout our business strategy and operations. We remain steadfast in our commitment to driving ESPG (Environmental, Social, People, Governance) performance across our value chain and areas that have material environmental and social impact.

If this sounds like you please get in touch.