Content and Creative Director

Content and Creative Director **About Vanguard** More than 45 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners. Today, Vanguard is one of the world's largest investment management companies, serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals. **Our team & opportunity** Personal Investor is responsible for the growth and profitability of the Retail channel, setting the client strategy and priorities, representing the Voice of the Client, and overseeing client interaction points to ensure a consistent and high-quality experience. The Content and Creative Director is responsible for developing and executing a content and creative strategy to enhance Vanguard's brand, engage target audiences, and drive business growth. **Key responsibilities**: - Develop and implement a comprehensive content, editorial, creative and design strategy that supports the company's business goals. - Provide creative direction on content and design projects, ensuring they are innovative, compelling, and aligned with brand standards. - Develop and execute content marketing and communication strategies. Lead the content team and oversee the creation of diverse content types, including campaigns, websites, articles, newsletters, blog posts, videos, infographics, social media content, white papers, and more. - Lead the design team in creating visually appealing and effective design and creative assets for digital, print, and multimedia platforms. - Cross-functional collaboration with the broader marketing and communications team, product, Investment Strategy Group, CX and sales teams to ensure content, creative, and design efforts support divisional and business objectives. - Track content engagement and effectiveness, and ensure content is optimised for search engines. Track performance using analytics tools, use insights to refine and improve content, creative, and design strategies. - Stay abreast of the latest trends in content marketing, creative design, and technology. Experiment with new content formats and distribution channels to reach and engage audiences. - Manage the content and creative budget, ensuring efficient allocation of resources to maximize ROI. **Specialisations and qualifications that will make an impact** - Minimum 7-10 years related work experience. - Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred in related discipline of Communications, Marketing Journalism, Design - Deep understanding of the Wealth and Superannuation industry preferred - Proven track record of developing and executing successful content, communication and design creative strategies. - Strong understanding of branding, marketing, storytelling and design principles - Excellent communicator, writing, editing and presentation skills. - Ability to lead a multidisciplinary team, as well as work collaboratively across divisions - Strong project management skills with the ability to manage multiple priorities and deadlines **Special factors** - Vanguard is not offering visa sponsorship for this position. - This position is hybrid and would require you to work in the office location Tuesday, Wednesday and Thursday. **Inclusion Statement** Vanguard's continued dedication to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing." We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values. When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose. Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success. Recruitment agencies please note: Vacancies are managed by the Vanguard Talent Acquisition Team. Should external recruitment assistance be required, the TA Team will reach out to Vanguard agency partners directly. **How We Work** Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility wh