Broker Marketing Manager, A&nz

Chubb is the world’s largest publicly traded property and casualty insurer. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients.

Chubb Australia is currently experiencing a period of accelerated growth, and as we continue to excel and make our mark in the local market, we are looking for high potential individuals to join our dynamic and fast paced team.

Your Role

You will drive integrated marketing strategies and initiatives that support Chubb Australia & New Zealand’s position with brokers and commercial insurance buyers. The individual will execute high quality, highly effective multi-channel product and service marketing programs designed to influence and educate an intermediary while also increasing brand consideration with the corporate end-buyer (e.g., small business, medium-sized business, large account corporate risk managers).

In this role, you will work closely with distribution leads, segment leads and product leads in the A&NZ team, with some collaboration also likely with regional and global colleagues in order leverage Chubb’s global position as the world’s largest publicly traded P&C insurer.

You will be expected to build channel-agnostic product and service marketing strategies based on target audience insights and commercial objectives, and will drive impactful creative and messaging frameworks for brokers and commercial buyers, executing activities through paid media (digital and traditional), earned media and owned media.

**Your Responsibilities**:
Working with the Head of Brand, Marketing & Communications, Segment Leads and Distribution Leads, build the annual broker marketing plan aligned for designated segments and/or products, within the overarching goal of driving broker and buyer awareness, understanding and preference to do more business with Chubb.

Execute the marketing strategy to drive product sales through both traditional branch distribution structures and intermediaries, and the Chubb-based technology platforms.

Through data and analytics, identify opportunities to pilot new approaches to increase Chubb’s business penetration and/or share of wallet, tracking results and learnings through upper and lower funnel performance metrics. This may include account-based marketing approaches.

For key product, platform and/or segment initiatives, develop and execute proactive and phased marketing plans, deploying activities across a wide mix of marketing channels depending on the target audience, budget and objectives. Marketing channels may include collateral, webinars, events, sponsorships, advertising, PR, educational forums, digital campaigns, social media campaigns and brand experiences.

Track and measure performance of campaigns and initiatives, including regular case-study sharing and/or reports for senior management

Translate complex product and/or service messages into easy and compelling broker (or buyer) centric communications that build trust, understanding and likelihood to take action (find out more/ sign up/get a quote etc)

Determine if or where market research should be deployed to build a better understanding of broker and/or end-buyer needs. Drive these research programmes with business as required, analysing and interpreting findings from a sales and product agnostic point of view

Oversee the localisation of global and regional broker marketing initiatives for A&NZ markets, collaborating with colleagues overseas to ensure the needs of A&NZ markets in relation to brand strategy and audience needs are clearly represented

Working with the rest of the marketing team, external communications and PR specialists, ensure Chubb’s brand reputation is proactively managed, identifying and mitigating any reputational risks as required

Provide advice regarding customer experiences aligned to brand strategy and target segment needs

Develop assets, templates, processes and training to ensure A&NZ colleagues in sales, product, claims and segment teams are able to champion campaigns and marketing activities throughout broker touchpoints

Brief and manage creative agencies and/or other agency partners

Determine the appropriate allocation of marketing budgets and resources to amplify sales-teams’ efforts to strengthen relationships with distribution partners

Ensure all activities are compliant with relevant regulatory requirements and internal policies

**Qualifications**:
Your Skills & Experience

University degree in Marketing, Communications or related discipline

Track record of developing highly impactful business-to-business brand, marketing and communication activities in a commercially focused, fast paced environment

At least 8 years’ experience in either the Financial Services or Insurance, with brand, product or channel marketing experience

Potentially 1-2 years’ experience w