Advertising Specialist for a Tech Startup

**Start-Up Advertising Specialist - neuphoria**

**Revolutionise the Mental Game of Flow State with Cutting-Edge Neurotechnology**

**About neuphoria**:
neuphoria is a pioneering neurotechnology company on a mission to unlock human potential. We're at the forefront of the brain training revolution, using advanced neurofeedback technology to help athletes and individuals achieve peak performance. Our latest innovation, neuphoria for Golf, Biohacking and Business, is designed to transform the mental game of golfers, biohackers and high-performance business professionals at all levels.

**We're looking for a passionate and innovative Advertising Specialist to join our team and help us bring this game-changing technology to the world.**

**Your Mission**:

- **Strategic Campaign Development**: Plan and execute multi-channel advertising campaigns that target specific audience segments, utilising social media, digital ads, and content marketing to raise brand awareness and drive conversions.
- **Compelling Content Creation**: Craft persuasive ad copy, develop engaging social media content (posts, stories, videos) and collaborate with designers to produce eye-catching visuals that resonate with our target audience.
- **Data-Driven Optimization**: Track and analyse campaign performance using various metrics and leverage insights to refine strategies and maximise results continually.
- **Partnership Development**: Identify and nurture relationships with key influencers in the golf world, such as athletes, coaches, and media outlets, to collaborate on co-branded advertising campaigns with them.
- **Market Research**: Stay up-to-date on industry trends, competitor activities, and emerging technologies to inform advertising strategies.
- **Budget Management**: Work within allocated budgets to maximise return on investment for advertising campaigns.
- **Cross-functional collaboration**: Work closely with the marketing, sales, and product development teams to ensure alignment across all brand touchpoints.

**Your Superpowers**:

- **Passion for Performance**: You're excited about the intersection of technology and sports performance and are driven to help golfers, biohackers, and high-performance business professionals unlock their full potential.
- **Advertising Campaign Maestro**: You'll be the conductor of our advertising orchestra, bringing together compelling visuals, persuasive copy, and innovative strategies to create impactful campaigns that resonate with our target audience.
- **Creative Visionary**: You have a knack for translating complex scientific concepts into engaging narratives that inspire action and drive results.
- **Data-driven & Creative**: You have a strong analytical mindset and can translate data into creative strategies that resonate with our target audience.
- **Strong Communicator**: You're a skilled storyteller and can craft compelling narratives that capture the essence of the Neuphoria brand and its impact on golfers.
- **Tech-Savvy**: You're comfortable using various digital marketing platforms, social media tools, and analytics software.
- **Self-motivated**: You're a self-starter who takes initiative, thrives in a fast-paced environment, and is passionate about achieving measurable results.
- **Proven Track Record**: You possess a Bachelor's degree (or higher) in Marketing, Advertising, or a related field, along with 3+ years of hands-on experience in digital advertising.

**Technical Skills**:

- **Proven Experience**: 3+ years of hands-on experience in digital advertising, with a strong focus on social media platforms (Facebook, Instagram, etc.) and a demonstrated track record of success in driving lead generation and sales.
- **Data-Driven Advertising**: Expertise in analysing campaign performance data, utilising metrics (e.g., click-through rate, conversion rate, ROI) to optimise campaigns and make informed decisions.
- **Audience Targeting**: Proficiency in using online audience data and segmentation tools to identify and reach specific target audiences with tailored messaging.
- **Content Creation**: Experience crafting compelling ad copy, developing engaging visuals, and managing content calendars across multiple social media channels.
- **Performance Advertising**: Strong understanding of paid social media advertising (Facebook Ads, Instagram Ads) and the ability to create, manage, and optimise advertising campaigns for maximum results.
- **Bonus Skills**: Experience with neurofeedback, sports marketing, or health and wellness technology is a plus.

**Additional Skills (bonus)**:

- **Video Editing**: Basic video editing skills to create short, engaging videos for social media.
- **Graphic Design**: Ability to create simple graphics or edit templates for social media posts.
- **Copywriting**: Proven ability to write persuasive and engaging copy for various marketing materials.
- **SEO**: Basic understanding of search engine optimisation to optimise website content and social media