Marketing Planning Specialist

2 weeks ago

Sunshine Coast, Australia Youi Pty Ltd Full time

**Purpose of the role**

Drive the development and delivery of end-to-end marketing communication plans, ensuring clarity on timelines, responsibilities, and deliverables across Youi’s Marketing, Media, and Creative teams. This role translates marketing strategy into clear, coordinated communication flight plans across all channels.

**Key priorities**
- Develop and maintain Youi’s master marketing communications plan aligned to business and consumer needs.
- Translate strategy into clear quarterly and annual plans with defined roles, timelines, and deliverables.
- Provide direction to Media, Creative, and Production teams on required creative outputs by channel.
- Ensure campaign deadlines are realistic, well-communicated, and achievable.
- Coordinate seamless end-to-end campaign delivery to maximise team efficiency and resource use.
- Drive continuous improvement in planning processes and ways of working.
- Leverage Wrike to manage workflow, improve visibility, and support on-time delivery.
- Collaborate with internal and external stakeholders to enhance campaign innovation and impact.
- Support campaign measurement and use data insights to improve effectiveness.
- Champion Youi’s values and promote a positive, growth-focused team culture.

**About you**
**Experience & Knowledge**:

- Tertiary qualification in marketing or related field
- 5+ years’ experience in comms or media planning, ideally within advertising, digital, or media agencies
- Proven experience delivering integrated campaigns across multiple channels
- Strong project management skills and ability to translate strategy into actionable plans
- In-depth knowledge of media channels, including digital, social, and emerging platforms
- Strong understanding of Australian consumer behaviour and media trends
- Skilled at aligning creative and media for audience-first execution
- Analytical mindset with the ability to draw insights from diverse data sources
- Detail-oriented, highly organised, and capable of managing a varied workload
- Collaborative, articulate communicator with a positive, growth-focused attitude

**Ways of working**

Youi offers a hybrid model: in-office Tuesday to Thursday, remote Mondays and Fridays.

**Head Quarters, Sippy Downs, Sunshine Coast**:
Our beautiful Sunshine Coast office offers free onsite parking, is close to public transport (bus), and is conveniently located near shops. Plus, our HQ comes with multiple perks—read more below

**Why Youi**?

At Youi, we challenge the norm—in both insurance and hiring. With 3,000+ employees, we’re growing fast, driven by diversity, individuality, and a passion for awesome service. Our dynamic, honest, and human-focused team values every contribution. If you’re ready to make a difference, join us
- **Work-Life Balance** - 22 days of leave (including your birthday), paid volunteer day, and onsite wellness services.
- **Wellbeing** - Free fitness classes, bike hire, onsite health checks, and a 24/7 employee assistance program. Enjoy social sports, virtual health challenges, and two onsite cafés.
- **Financial Perks** - 15% insurance discount, retail deals, free footy tickets, and financial wellbeing & health insurance consults.
- **Growth & Recognition** - Career progression, paid study leave, and an award-winning reward & recognition program.
- **Our Internal Talent Acquisition team handles all hiring, and we don’t accept unsolicited resumes sent to hi**ring managers.

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