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UX Cro Specialist
2 weeks ago
**UX CRO Specialist**
Primary Function
Our client is a multinational corporation and has a significant presence in Asia Pacific region. Its line of business include IT Outsourcing Services and Solution Services. Our client has broadened its portfolio in Business Solutions (Enterprise Applications, Enterprise Mobility and Enterprise Analytics) and IT Outsourcing &Infrastructure Services. As a UX CRO Specialist, you will be working 8:30am - 5:00pm at Sydney Olympics Park with Marketing Business and Digital Marketing Team and reports directly to Group Leader.
Essential duties & Responsibilities
- Collaborate closely with internal teams and agencies to implement UI/UX changes and monitor conversion improvements of these changes
- Analyse user insights to identify enhancements to the consumer experience
- Develop an experimentation plan to form the CRO roadmap including planning, idea management, testing, optimisation, reporting, and forecasting
- Execute the CRO efforts across product category go-to-market and teams to develop innovative promotional plans that achieve online sales target and business objectives
- Convert qualitative and quantitative data into prioritised optimisation initiatives, and ensure these are implemented
- Work together with agencies and stakeholders to execute testing and targeting using Adobe
- Target, or a similar tool to optimise the conversion funnels
- Produce analytical results and insights to share with the wider business to help optimise campaign plan and digital media strategy
- Work collaboratively with stakeholders to understand the end-to-end customer journey and make recommendations regarding website design and user experience
- Work closely with the marketing and sales to get insights, and give learnings input for campaigns, wireframes, prototypes and user interface
Requirement
- Bachelor degree in Digital, Marketing, Design, Business, or similar field
- Minimum 3 years of UX, CRO or digital optimisation experience working across client and/or agency side
- Hands-on experience with one or more optimisation testing platforms eg Adobe Target, Google Optimize, Proof, VWO, etc
- Data-driven background, with analytical skill and an understanding of web analytics tools ie Adobe
- Analytics and/or Google Analytics to analyse the customer journey and identify opportunities
- Experience with qualitative and quantitative research methods, such as surveys, session recording, heat maps, and user interviews
- Understanding of HTML, CSS, JavaScript, and responsive web, as well as CMS and website management platforms
- Ability to create compelling and engaging user experiences on website, with deep knowledge of usability and conversion drivers
- Strong writing, editing, and proofing skills applied in reports, copy, and presentations
**Salary**: Up to $130,000.00 per year
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Sydney, NSW 2127: Reliably commute or planning to relocate before starting work (required)
Work Authorisation:
- Australia (preferred)
