Parts Category Manager

5 days ago


Sunshine, Australia AGCO Full time

**Parts Category Manager**

Who We Are Looking For:

- Prepare, support & manage parts marketing objectives, policy & programs for the COR & DVS parts categories ensuring profitable growth.
- Monitor sales, margin & service level performance and implement programs and initiatives to ensure objectives are met
- Define the product offer for assigned categories, maintaining parts data in line with the parts lifecycle management strategy.

**What You Will Do**:

- Works closely with Director Aftersales and other Parts Category Managers on marketing initiatives.
- Works closely with Customer Support, Area Commercial Managers, Supply & Distribution and Operations on appropriate initiatives and related activities.
- Works closely with Wholegoods Product Managers and Field Service to ensure the parts product offer is in line with wider business objectives - specifically coordinating initial order process.
- Communicates with Dealers to monitor market activity, formulate strategy and ensure maximum value on all activities.
- Conducts market research to identify opportunities for new and existing products, primarily focusing on the optimal product offer to support AGCO branded machinery at varying lifecycle stages.
- Works with the Director Aftersales and Central Pricing Team to monitor cost & selling prices evaluating competitive environment and price positioning whilst delivering on sales and margin targets.
- Works with the APA Strategic Marketing Manager to ensure alignment with Regional programmes and objectives.
- Advises on product marketing strategies including product positioning, promotion, advertising and distribution options.

**People Management Scope of Impact**

Area/Department - The position's direct reports Influence or impact is in a specific area/department of the organization.

**Project Management**
- Primary job focus and project must last more than one year.

The role is concentrated around managing projects and the performance of the job holder is measured by the achievement of project milestones. Roles that provide organization-wide functional leadership not necessarily through direct reports, but trough dotted-line reports. Dotted-line reporting can be assessed through the factors such as frequency and nature of the communication, the coordination processes and area of influence.

**Project Management Scope of Impact** - Regional

**Process Management**

**Process Management Scope of Impact**

Area/Department - The process is established and followed as a standard at the area/department level.

**Budget P&L Responsibility**

501K to 2M

**Strategic Impact or Contribution**

The position's accountability for establishing the strategic vision for the organization, or a part of the organization, and to motivate and persuade others to follow the strategy. The success or lack of success of the strategy sits with the position.

**Strategic Impact or Contribution Level**

Area - Establishes and is fully accountable for the strategy at the area, department, site, or country level.

**KPI's**
- Product offer in assigned categories is consistent with the parts lifecycle strategy. Coordinates with related parties to ensure the initial order process is conducted thoroughly. Identifies exit strategies for obsolete parts.
- Product offer in assigned categories is consistent with the parts lifecycle strategy. Coordinates with related parties to ensure the initial order process is conducted thoroughly. Identifies exit strategies for obsolete parts.
- Parts data created consistently into the company software and related parties informed. Existing data is maintained and improved with appropriate visibility to related functions and Dealers.
- Parts pricing is maintained in company systems and consistent with competitive environment, margin plans and parts lifecycle strategy.
- Assists the Director Aftersales and National Aftersales Commercial Manager’s in planning the Parts Sales budgets and forecasts. Ensures the sales volumes achieved are consistent to budget and forecast. Identifies opportunities to maximize sales volume.
- Captures and analyses competitor and market information, plans strategies accordingly with the Parts Manager.
- Plans and manages promotions and campaigns with the Director Aftersales and the APA Strategic Marketing Manager.
- Participates in the Dealer Call plan ensuring Dealers are kept informed of latest promotions, initiatives and market activities. Responds to dealer feedback and enquiries ensuring customer service standards are maintained.
- Data for Director Aftersales monthly report available by 5th of month.
- Carry out all duties in accordance with Federal and State laws and in line with Company Policies and Procedures, whenever applicable.

**What You Will Bring**:

- Tertiary education/qualification in a Business Discipline.
- Skilled in the use of MS office suite.
- Willingness to travel.
- Experience in a Parts Distribution business in a customer support, marketing or sup



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