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Campaign Analyst
2 weeks ago
**CAMPAIGN ANALYST - CASINO MARKETING**
The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our purpose is to create fun at trusted destinations and our aim is to deliver sustainable outcomes for our guests, our Team Members, the communities in which we exist and our shareholders. We do this by providing entertainment, gaming, and leisure experiences in a safe, responsible, and ethical way. We will do this by embedding our values to lead the organisation with a focus on safer gambling and good business practices.
Our properties across Brisbane, the Gold Coast and Sydney are world-class with many award-winning hotels, restaurants, bars, and entertainment venues.
As our **Campaign Analyst **reporting to the Senior Campaign Analyst, you will build and execute direct marketing campaigns that engage and excite audiences and drive results for The Star Entertainment Group properties.
With a deep understanding of data analysis and segmentation, you will have the ability to deliver targeted and personalised campaigns using Salesforce Marketing Cloud. You will possess excellent analytical and reporting skills, utilising them to measure campaign performance and make data-driven recommendations for optimizing future strategies.
**A few of your responsibilities**
- Build and execute owned campaigns via owned channel.
- Provide input on campaign targeting to drive improved campaign ROI.
- Ensure completion of pre and post campaign analysis, including measurement of ROI.
- Support the Senior Campaign Analyst to drive test & learn strategies to support continuous improvement.
- Peer to peer reviews of campaign builds.
**What we are looking for**
- 2 years’ experience building and executing campaigns using Salesforce Marketing Cloud.
- Strong analytical mind and ability to interpret and utilise data.
- Ability to provide data-led recommendations for campaign targeting and segmentation.
- Hands on database experience in SQL essential.
- Proven ability to manage, prioritise and deliver multiple initiatives on time.
As an experienced Campaign Analyst, you communicate effectively and work well within a team. You are a data-driven individual whose decisions are rooted in data, with particular focus on customer insight. You enjoy working collaboratively and working across your portfolio to leverage skills and experience to deliver better outcomes.
Your role will be pivotal in shaping the success of our marketing campaigns at The Star. Join us in making a difference.
**What can we offer you?**
- Complimentary meal on site every day, including hot meals, sandwich bar and more
- Discounted parking available in the city
- Flexible working arrangements
- 30% Discounts across award winning restaurants and accommodation
- Career development, training, and courses via The Star Academy - limitless career opportunities
- Please be aware that eligibility checks are required as part of the recruitment process and ongoing employment for this position._
**Our culture**
Our culture
Each team member is expected to champion The Star’s Purpose, Values, and Principles (PVP), which serve as the cornerstone of The Star’s culture.
Our purpose it to create fun at trusted destinations. This commitment involves living our values of Build memorable connections, Own It, Lead with Integrity, and Take good care.
The Star is a WGEA Employee of Citation for Gender Equality holder and is recognised with a Gold Award 2022 by the Australian Workplace Equality Index (AWEI) which evaluates LGBTQI+ inclusiveness in the workplace.
**It’s your time to SHINE**
Click on the link below to make your next career move with The Star.
