Digital Editor, SEO Apac

2 weeks ago


Melbourne, Australia Bloomberg Full time

Bloomberg News is one of the biggest financial and business news organizations in the world. We lead the way in breaking news and providing analysis on financial markets, from daily coverage through to in-depth features. We are known for our quality, accuracy and ability to deliver news investors can use. It's what keeps us inventing and re-inventing, all the time.

We are looking for a Digital Editor, Search Engine Optimization (SEO) to help grow Bloomberg's search traffic across the newsroom, with a focus on the APAC region. You will provide search optimization recommendations for our top stories based on trending and competitive keywords, track performance to report back to top editors, and pitch stories to the newsroom based on search interest pertaining to our core coverage areas. You will be in charge of weekly and monthly competitive analysis, and contribute to SEO trainings for news editors, staying on top of SEO trends to ensure the newsroom stays up-to-date with best practices. Additionally, you will contribute to Bloomberg's social media publishing during big news moments.

You are comfortable partnering with a variety of stakeholders, including social, video, newsdesk and top editors across the newsroom in Asia, and are detail-oriented with an interest in finance and business news. You are highly familiar with social audiences, digital publishing and monitoring tools, and are an excellent communicator who's not afraid to share insights widely.

**We'll trust you to**:

- Pitch story ideas and create search reports based on SEO interest
- Attend daily news meetings and monitor stories each day for updating, and other tactical optimizations (headline changes, backlinking, story updates, image optimization and more)
- Track daily output and monitor our key stories
- Alert editors to ranking on stories and key terms
- Support the larger digital team in delivering SEO training sessions to newsroom editors
- Create an evergreen SEO strategy
- Collaborate with our SEO consultant
- Occasionally contribute to the region's social publishing efforts

**You'll need to have**:

- At least 3 years experience working on SEO, preferably in a newsroom
- Experience using some or all of the following: Google Analytics, GSC, SEMRush, Similarweb and other SEO tools
- Experience using publishing tools such as CMS, Social Flow, Parlsey, Chartbeat
- Experience to perform keyword and trend research
- Knowledge of social media platforms and proficiency in publishing tools
- Data familiarity to be able to track measurable impact of SEO efforts
- Strong interpersonal skills with the ability to proactively communicate and collaborate across teams
- Proficiency in both written and spoken English
- Demonstrated continuous career growth within an organization

**We'd love to see**:

- Experience in financial news

Life at Bloomberg is many things, but it's never dull. We're a truly global business with a truly diverse workforce. We pride ourselves on being open, inclusive and collaborative, and provide a work environment that inspires our employees to be their best. We offer competitive compensation, comprehensive healthcare coverage, and programs to support you and your family through different life stages, from parental leave to generous retirement savings plans.

**If this sounds like you**:
Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.


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