Advertising Specialist

Develop and execute advertising strategies and campaigns aligned with brand and business objectives, with a particular focus on key product lines from Taiwan.
- Monitor food industry trends, advertising innovations, and audience insights to advise internal teams and suppliers on product positioning and advertising tactics to effectively reach target customer segments and promote Taiwanese cuisine and key product attributes.
- Lead the planning and execution of multi-channel campaigns—including catalogue marketing, social media, trade media, and digital platforms—to drive brand awareness and customer engagement.
- Coordinate with suppliers from Taiwan on joint campaigns and promotions, developing promotional content and advertising materials for new product launches and exclusive flagship brands from Taiwan.
- Collaborate with designers and content creators, contributing to scripting and coordinating visual content for digital channels to deliver impactful creatives and messaging.
- Write, edit, and publish advertising and seasonal promotional content across various channels, including the company website, social media platforms, and print, to build product visibility and brand recognition.
- Manage paid advertising campaigns (e.g. Google Ads, Meta Ads, RedNote Ads) to expand product reach and impact.
- Monitor and optimise campaign performance, ensuring delivery within time and budget constraints.
- Provide campaign reports, performance insights, and actionable recommendations to internal stakeholders, overseas suppliers, and local retail partners.

Pay: $75,000.00 - $80,000.00 per year

**Experience**:

- Marketing, Advertising, Communications: 3 years (required)

**Language**:

- Mandarin (required)

Work Location: In person

Application Deadline: 07/08/2025