Marketing and Communications Specialist

4 days ago

Brisbane, Australia Hudson Australia Full time

Are you a passionate marketing professional with a flair for digital marketing and communications? Join an organisation committed to driving innovation and value within a key Australian export sector by managing marketing initiatives and driving engagement with domestic and international audiences.

**About the Position**
In this exciting and dynamic role, you'll use your expertise to elevate the organisation's brand, manage digital channels, and promote its mission. Reporting to the General Manager - Strategy & Communications, you'll work closely with internal teams and external partners to create and execute impactful marketing strategies.

**Key Responsibilities**:

- Manage digital marketing channels, including the website, intranet, and social media platforms using tools like WordPress, SharePoint, and Sprout Social.
- Plan and execute digital campaigns to enhance customer engagement, loyalty, and brand awareness.
- Oversee website performance, including traffic monitoring, engagement analysis, and optimisation.
- Conduct market research to identify industry trends and opportunities.
- Collaborate with external agencies and internal teams to deliver integrated marketing initiatives.
- Manage branding and ensure consistency across all communications, adhering to style guidelines.
- Provide marketing support for events, including webinars, workshops, and other industry initiatives.
- Analyse digital marketing metrics and report on engagement to inform strategies.
- Support the promotion of commercial services, including training programs and consultancy offerings.

**About You**
You're a proactive and creative marketing professional with strong digital skills, excellent communication abilities, and a passion for delivering results. You thrive in a fast-paced, collaborative environment and are eager to contribute to the success of the organisation's initiatives.

**Key Skills and Experience**:

- Proven experience in managing digital marketing channels and tools (e.g., WordPress, Mailchimp, Google Analytics).
- Expertise in planning and executing engaging digital campaigns to enhance brand awareness and customer engagement.
- Excellent written and verbal communication skills with the ability to craft compelling messaging.
- Familiarity with digital analytics and reporting, with a focus on improving campaign performance.
- Ability to manage and evolve branding strategies across multiple platforms.
- Experience supporting marketing efforts for events and commercial services.
- Strong organisational skills with the ability to prioritise tasks and meet deadlines.
- Knowledge of the industry or related sectors (highly desirable).
- Understanding of compliance and regulations related to marketing activities.

**Why Join Us?**
Be part of an organisation that delivers innovative solutions and insights within a key Australian industry. This casual position offers an immediate start and the opportunity to make a meaningful impact while working in a collaborative, values-driven team environment.

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