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Marketing and Engagement Officer

2 weeks ago

Geelong, Australia City of Greater Geelong Full time

**Marketing and Engagement Officer - Arts & Culture**:
**Job no**: 497754

**Work type**: Temporary Part Time

**Classification**: Band 6 ($88,493 - $95,456 pa)

**Categories**: Marketing & Communication

**Create our future together at the City of Greater Geelong**
At City of Greater Geelong, we are committed to working together for a thriving community. We do this by delivering over 130 services to our rapidly growing population and working hard to protect and improve what it is that makes Greater Geelong on Wadawurrung country such a great place to live, work and study.

We’re going through an exciting period of change that will help us serve our community better. From digital modernisation to the contemporary, sustainable office we’ve built in Central Geelong, now more than ever is a great time to join our team at the City of Greater Geelong.

Our Community is made up of diverse people from all walks of life, and it’s important to us that our workforce represents and celebrates this strength.

We encourage great people from all backgrounds to join us. We encourage authenticity, because inclusion makes us stronger.

If you’re excited about working together to create a Clever and Creative Greater Geelong, and joining a workplace where all people can thrive, then hit **apply** - we’d love to meet you

**About the role**
In this role, you will work closely with internal communications and marketing units to manage the delivery of an integrated marketing strategy to grow awareness, increase engagement and build audiences for our region’s dynamic and diverse creative and cultural offerings.

Key responsibilities include:

- Take a data driven, community focused and creative approach to content creation to tell the creative and cultural stories of our region enhancing Geelong’s brand as a creative City.
- Review, manage and evaluate Arts Geelong’s online presence, including website, providing recommendations to increase engagement and build audiences.
- Collect and collate analytics and statistical data to monitor and improve engagement and report regularly on audience growth/reach, and other relevant KPI’s across the digital channels to guide program and promotional decision making.
- Work in collaboration with internal communications and marketing units and a range of stakeholders, to develop, deliver and evaluate an integrated marketing strategy which includes public relations, advertising, digital and social media campaigns to grow awareness of arts and cultural development projects, programs, events and services.
- Identify, establish, and develop strategic marketing and programming partnerships with key external stakeholders to better promote the region’s dynamic and diverse creative and cultural offerings.
- Build strong relationships and liaise with the local creative and cultural sector, internal and external stakeholders to establish and maintain industry networks.

**About you**
To be successful in this role, you will have a Tertiary qualification in Marketing, Media, Journalism, Arts and Cultural Management or related discipline.

Essential Experience:

- Demonstrated knowledge of diverse and contemporary marketing platforms and approaches.
- Demonstrated achievement and innovation working in marketing, content creation, communications and social media including experience in website management and competency in digital marketing, social media and analytics.
- Exceptional writing and communication skills including the ability to write in different styles dependent upon the medium and the audience.
- Demonstrated project management skills and capacity to work effectively to deadlines within a small busy team, displaying high levels of attention to detail.

**A career with us**
With flexible working options, our people have choice in how and where they work. Our employees connect with us from across the Greater Geelong region and beyond.

Central Geelong-based City employees are now based in our new Civic Precinct, Wurriki Nyal. Meaning ‘speak and talk together’ in local Wadawurrung language. Wurriki Nyal sets the benchmark for what a sustainable, inclusive and culturally safe workplace can be, including industry leading sustainability standards, a flexible and people-focused design, safe and inclusive spaces and public realm.

We’re committed to supporting better accessibility for our customers and our people. We encourage you to talk to us about any adjustments or additional support you may require during the recruitment process, as well as how this role can be flexible for you.

We offer:

- flexible work arrangements including RDO options in specified work areas
- salary sacrificing and novated lease options
- cultural and ceremonial leave
- study leave
- paid parental leave (16 weeks primary and six weeks secondary) and superannuation payments on all 52 weeks primary parental leave
- IVF, surrogate and miscarriage bereavement leave
- training and career development opp