Performance Marketing Manager

**About Fine Tours Group (FTG)**:
Fine Touring Group (FTG) is a technology-enabled travel business experiencing rapid growth. FTG operates a multichannel strategy selling travel to international visitors who wish to travel across New Zealand and Australia. We offer our customers highly tailored and bespoke advice, ensuring they get the best experience possible. We are proud to bring New Zealand and Australia to the world

Inside Australia Travel is our premier Australian brand, specialising in creating high-quality Australia holiday packages

Our Values

Stay True Look Beyond Empower Band Together

**About the Role**:
Inside Australia Travel seeks an experienced Performance Marketing Manager to join our awesome Marketing team in the Sunshine Coast office. You will be responsible for driving data-led marketing strategies that maximise lead generation, improve website conversion, and deliver return on investment across all digital channels.

This role leads FTG’s performance marketing efforts across brands and markets, using analytics, experimentation, and optimisation to attract and convert high-intent customers. You’ll bring a commercial mindset, technical expertise, and a laser focus on results, working across channels, content, and conversion to drive measurable growth.
- Lead ongoing conversion rate optimisation (CRO) and A/B testing to improve website and landing page performance
- Analyse user behaviour, session recordings, heatmaps, and conversion paths to identify and resolve drop-off points
- Own marketing performance analytics, ensuring accurate tracking, attribution, and reporting across all channels
- Monitor and report on web conversions, lead quality, customer acquisition costs, and overall marketing ROI
- Champion a test-and-learn culture, overseeing structured experiments across channels, creative, and landing experiences
- Maintain a testing roadmap focused on continuous optimisation of ads, messaging, landing pages, and targeting
- Oversee paid media performance across platforms like Google and Meta, identifying opportunities for improvement and working with channel owners to drive lead generation
- Collaborate with content and design teams to deliver conversion-focused landing pages and creative assets

**Requirements**:

- 3+ years in a performance marketing or digital growth role, working hands-on across channels
- Experience in planning and delivering A/B and multivariate tests to improve landing pages, forms or key user journeys is critical
- Experience running successful paid campaigns across platforms like Google Ads, Meta or similar, with a focus on efficiency and results
- Can work confidently with tools like GA4, Looker Studio or similar to make informed marketing decisions
- A strategic mindset that’s grounded in data and results
- Confidence working across all major performance channels and tools
- Strong experience with analytics, CRO and optimisation
- A natural curiosity and a test-and-learn attitude
- Experience with CRM or marketing automation platforms is a bonus
- Tertiary qualification in Marketing or Communications preferred

**Benefits**
- A vibrant, energetic, and people-first company culture
- The chance to be part of a high-growth travel company with a footprint across Australasia
- Career development and progression opportunities in a growing marketing team
- Competitive salary package and exciting travel industry perks
- Flexible work hours and a supportive environment that values balance

This is an exceptional opportunity to join a passionate, ambitious team redefining travel across Australia and New Zealand. If this sounds like the role for you, click ‘Apply’ and let’s get started.