Performance Marketing Manager

Description
About Fine Tours Group (FTG)
Fine Touring Group (FTG) is a technology-enabled travel business experiencing rapid growth. FTG operates a multichannel strategy selling travel to international visitors who wish to travel across New Zealand and Australia. We offer our customers highly tailored and bespoke advice, ensuring they get the best experience possible. We are proud to bring New Zealand and Australia to the world
Inside Australia Travel is our premier Australian brand, specialising in creating high-quality Australia holiday packages
Our Values
Stay True Look Beyond Empower Band Together
About the Role
Inside Australia Travel seeks an experienced Performance Marketing Manager to join our awesome Marketing team in the Sunshine Coast office. You will be responsible for driving data-led marketing strategies that maximise lead generation, improve website conversion, and deliver return on investment across all digital channels.
This role leads FTG’s performance marketing efforts across brands and markets, using analytics, experimentation, and optimisation to attract and convert high-intent customers. You’ll bring a commercial mindset, technical expertise, and a laser focus on results, working across channels, content, and conversion to drive measurable growth.
Lead ongoing conversion rate optimisation (CRO) and A/B testing to improve website and landing page performance
Analyse user behaviour, session recordings, heatmaps, and conversion paths to identify and resolve drop-off points
Own marketing performance analytics, ensuring accurate tracking, attribution, and reporting across all channels
Monitor and report on web conversions, lead quality, customer acquisition costs, and overall marketing ROI
Champion a test-and-learn culture, overseeing structured experiments across channels, creative, and landing experiences
Maintain a testing roadmap focused on continuous optimisation of ads, messaging, landing pages, and targeting
Oversee paid media performance across platforms like Google and Meta, identifying opportunities for improvement and working with channel owners to drive lead generation
Collaborate with content and design teams to deliver conversion-focused landing pages and creative assets
**Requirements**:
3+ years in a performance marketing or digital growth role, working hands-on across channels
Experience in planning and delivering A/B and multivariate tests to improve landing pages, forms or key user journeys is critical
Experience running successful paid campaigns across platforms like Google Ads, Meta or similar, with a focus on efficiency and results
Can work confidently with tools like GA4, Looker Studio or similar to make informed marketing decisions
A strategic mindset that’s grounded in data and results
Confidence working across all major performance channels and tools
Strong experience with analytics, CRO and optimisation
A natural curiosity and a test-and-learn attitude
Experience with CRM or marketing automation platforms is a bonus
Tertiary qualification in Marketing or Communications preferred

**Benefits**:
A vibrant, energetic, and people-first company culture
The chance to be part of a high-growth travel company with a footprint across Australasia
Career development and progression opportunities in a growing marketing team
Competitive salary package and exciting travel industry perks
Flexible work hours and a supportive environment that values balance
This is an exceptional opportunity to join a passionate, ambitious team redefining travel across Australia and New Zealand.