Strategic Marketing Manager

**Strategic Marketing Manager** **(**Requisition ID**:016467**)**

** Description**

We’re looking for a **Strategic Marketing Manager** to turn business goals into brand and campaign strategies that drive results across Dreamworld, WhiteWater World and SkyPoint.

As brand steward, you’ll shape how our destinations show up in market, evolving positioning, messaging and identity to connect with families, multi-gen travellers and international audiences. This role is all about translating big-picture objectives into actionable plans and leading the team to bring them to life.

** What You’ll Do**
You’ll lead the end-to-end planning and delivery of our marketing program, turning business goals into clear campaigns, creative output and measurable results. It’s a role that’s as much about orchestrating the work as it is about empowering your team to do their best. This will include:

- Translating strategic objectives into annual marketing plans and seasonal campaign calendars
- Guiding brand positioning, messaging and identity across all three destinations
- Leading campaign execution across paid, owned and earned channels, ensuring alignment and consistency
- Managing lifecycle, CRM and performance marketing activity, with a strong focus on data and optimisation in platforms like Braze, GA4 and Power BI
- Overseeing budgets, reporting and agency partnerships, with a clear focus on commercial outcomes
- Coaching and supporting a team of five marketing professionals, building capability and collaboration

** What You’ll Bring**:
You’re a clear thinker, collaborative leader and confident decision-maker. You know how to turn strategy into action, bring people along for the ride, and guide a team to deliver work that’s both creative and commercial. You’ve worked across integrated marketing before, and you know how to balance brand storytelling with performance results.

** We’d love to see**:

- 7+ years’ experience leading end-to-end marketing with measurable brand and commercial impact
- Deep understanding of brand strategy, architecture and identity systems
- Proven leadership across creative, media and digital marketing functions
- Strong commercial and analytical mindset, with hands-on experience in CRM, performance and reporting tools
- Confident stakeholder engagement and a people-first leadership approach
- Bonus points for experience in tourism, attractions or entertainment

** Why Join Us?**
Why settle for just another marketing job when you could be leading the charge for Queensland’s most iconic destinations This is where creative thinking, commercial focus and unforgettable experiences collide. You’ll be in the thick of the action - driving strategy, leading a talented team and bringing big ideas to life.

** Diversity and Inclusion**
At Dreamworld, WhiteWater World and SkyPoint, we’re committed to creating an inclusive and accessible environment where everyone, guests and Team Members alike, feel valued and respected. We celebrate the cultural and personal differences of our team, representative of the diverse community in which we operate. By drawing on the unique talents and contributions of each individual, we create unforgettable memories for our guests.

Our selection process may include a one-way video interview, face-to-face or group interview, health assessment, reference checks, criminal history check, and verification of your working rights. We are committed to an inclusive and accessible recruitment experience, therefore you will be provided opportunity to advise of any accessibility needs or required accommodations, as you progress through the recruitment process.

** Job**: Sales & Marketing

** Primary Location**: AU-QLD-Coomera

** Schedule**: Full-time

** Unposting Date**: Ongoing